AdAgility, a leading provider of personalized, on-site and mobile, cross-selling solutions, announced that it has raised $1.6M to further accelerate its already impressive growth. Tim & Todd McSweeney led the investment with participation from existing investor Boston Seed Capital.
AdAgility has been working closely with Boston Seed Capital who brings years of specialized experience in backing profitable consumer and B2B marketplace companies. Peter Blacklow, a Senior Partner at Boston Seed Capital, will continue to advise the company.
‘AdAgility has a differentiated vision in a growing SMB market space,’ said Peter Blacklow of Boston Seed Capital. ‘They are breaking ground on Marketing-tech and building a B2B marketplace. We continue to be impressed with the team’s vision, ability to execute, and future prospects.’
With a growing portfolio of world-class partners such as GoDaddy, Square, YP, Staples, Pitney Bowes and Intuit, AdAgility continues to prove the value of its powerful marketing tech. This new funding will allow AdAgility to push further ahead in developing a best-in-class offer engine, scalable frameworks for native (designed-in) offer containers, and expand the team to support an ever-growing client base.
AdAgility helps ecommerce sites and publishers better upsell and gratify customers by harnessing the power of a site’s first party data, coupled with AdAgility’s predictive analytics, to smartly deliver the most relevant first or third-party cross-sell offer to its users.
‘By smartly targeting users with their personalized ‘next best offer,’ at key moments in the buying cycle, AdAgility is able to drive impressive lifts in engagement rates while delivering on the promise of relevance and delight for partner customers,’ said Doug Mitchell, CEO of AdAgility. ‘We have spent the last 18 months quietly building the technology and infrastructure to properly support our Tier 1 partners and are proud to shine a brighter light on our efforts and client success.’
About AdAgility
AdAgility is a marketing and advertising technology company specializing in cloud-based offer delivery that natively engages and cross-sells users. The AdAgility platform delivers both first and third-party offers at key moments in the buying cycle to delight customers while driving incremental revenue. This solution delivers results with engagement rates 10x-30x industry averages and partners yield 10x+ increase in revenue compared with traditional programs. For more information visit www.adagility.com
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