Media Intelligence company Aggregate Knowledge has raised $10.6 million, according to SEC filings. 17 separate investors participated in the offering. According to published reports, this fourth round of financing brings the total investment to over $45 million. Investors on the listing include partners at Foundation Capital and Providence Equity Partners, as well as previous investor Kleiner Perkins Caufield & Byers.
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented media intelligence platform (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency.
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