Alyce, whose AI-powered “nail the perfect gift” engagement platform was founded to disrupt the $120 billion business gifting market, today announced a $5.3 million financing round to aggressively expand the platform and accelerate sales.
Alyce customers leverage human-enhanced artificial intelligence (AI) for gifting superpowers to send the perfect gift to their most important prospects, customers or employees, selected from over 30,000 products on the Alyce marketplace.
Alyce works like a psychic digital gift concierge, selecting the most relevant gift for up to thousands of gifts recipients at a time, each delivered personally to drive one-to-one engagement. The recipient is never disappointed because they can accept the gift, trade it in for something else, or instantly donate the cash value to a charity of their choosing.
The funding round was led by Boston Seed Capital, with participation by Founder Collective, General Catalyst, Manifest Investment Partners and Golden Venture Partners.
Alyce, with headquarters in Boston, MA, launched its service in August of 2016, and has over 300 customers in the United States and Canada, including Ceridian, Lenovo and InVision.
“US businesses spend over $100 billion annually sending gifts to customers, prospects and employees – often without a clue about the right gift to send or the ROI that customer incentive could drive,” said Peter Blacklow, General Partner of Boston Seed Capital. “Alyce solves both of these problems, and the company is poised to redefine this market very quickly.”
Gift Personalization Engine: Alyce’s platform uses human-enhanced AI (Artificial Intelligence) to leverage social and other data sources to select spot-on gifts for each recipient, and provides the sender options to customize and personalize the recipient’s experience. Alyce gift options span products, services and experiences, from an array of global merchants, including The Grommet, UncommonGoods, Cloud 9 Living and Teak & Twine.
“Marketing and sales leaders know they need to get some humanity back into their engagement cycles, but no one knows where to start. So they end up sending random popcorn tins and gift pears en masse to their markets. Why waste an opportunity to make a real human impression, with a completely impersonal gift?” explains Greg Segall, CEO and founder of Alyce. “With Alyce, people send gifts that their prospects and customers actually want – and then they can measure the impact of that gift in their marketing automation and CRM systems. So the gift is both memorable and measurable, which means marketing has more impact, sales speeds up the pipeline, and finance is finally happy because gift spend is now a revenue driver, not a black hole of wasted corporate spend.”
The company will use the funding to accelerate growth, hire key executives and expand the capabilities of its platform.
Alyce creates measurable human-to-human engagement and ROI-focused customer delight through its modern, AI-powered corporate gifting platform. Businesses use Alyce to catalyze their marketing and sales funnel, and engage their best prospects and customers. Alyce aggregates corporate gifting spend to maximize marketing measurability, sales productivity and business results. Alyce makes gift giving simple, personal and measurable. Learn more at Alyce.com.
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