Amber Pulls In $13M

The funding will fuel the rapid growth of the company as it continues to scale the business that’s grown to more than 100 employees. Amber is also bolstering its C-suite with the addition of Carlos Rodriguez as Chief Marketing Officer. Rodriguez comes to Amber with decades of experience in building and marketing hardware products that includes time at companies like, Maxim Integrated, Canary, Sevenhugs and Skully.

Amber is assembling a deep pool of talent and experience as an unprecedented amount of personal information is accessible and stored beyond the control of its owners, which means users’ photos, videos, and other files are susceptible to hacking and privacy invasion. As a result, consumers — especially those with families — desire an ultra-secure cloud network to store and share their photos and videos in private.

Enter Dr. Pantas Sutardja, founder and CEO. The world-renowned storage pioneer, philanthropist and co-founder of storage and semiconductor innovator, Marvell Technology Group, recognized the need for a single device to intelligently unify storage and shareability of personal media while maintaining privacy and security. Sutardja created Amber and the product’s Personal Hybrid Cloud to ensure users’ digital keepsakes and sensitive files are protected from loss and outsiders but easily shared with friends and family.

Aside from its industry-leading privacy and security capabilities, Amber’s features include AI-based facial recognition to help search for and organize photos and videos; seamless connectivity with other devices; and remote access, allowing users to store and share their files on Amber from anywhere in the world.

“We’re excited to announce our new round of funding to help scale our business and ultimately drive our mission to protect the memories and files of our users,” explained Sutardja. “We’re proud to shield these consumers from the endless security threats present in today’s world. They deserve to share their memories on their terms.”

Amber is the latest innovation from Sutardja, the serial entrepreneur with more than 300 US patents related to semiconductor and storage system technologies, who helped build Marvell into a $3-billion-per-year company and pioneered chip development at IBM.

“At Tyche Partners, we strive to invest in transformational companies and visionary founders,” said Weijie Yun, founder and Managing Partner of Tyche Partners, “Pantas and the Amber team have assembled an impressive and visionary product with a strong unmet demand: safeguarding the pictures and videos that define our most valuable memories in life. The Amber platform is breaking new ground in digital storage and enabling impactful adoption of personal cloud and cybersecurity in a truly easy to use interface.”

Since launching in June 2018, Amber has sold out its series of pre-orders slated for shipment in Q1 and has released a second batch available for delivery soon after. The company itself has grown significantly as well, expanding its workforce by more than 50 percent and opening up a new office in San Jose, CA.

Amber is available starting at $549.99 and can be ordered online at: myamberlife.com

About Amber:
Amber is the first-ever, AI-powered smart storage platform. Amber allows users to safely backup, store and organize their digital data in the privacy of their own home while being able to access and share remotely with Amber’s Personal Hybrid Cloud. Additional features include Camera roll auto backup, AI-assisted facial recognition search, video streaming, TV casting, remote sharing and access, file/folder explorer, and multi-device file synchronization.

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