Apmetrix, a global provider of high-end video game cross-platform and mobile app analytics, announces that it has completed its financing from Analytics Ventures, La Costa Investment Group and KI Investment Holdings, LLC to accelerate subscriber growth prior to the 2014 Series A round.
‘We are very pleased to have additional investors on board and are really excited to work with them. Their deep experience in technology and their relationship will really help us move to the next level,” said Lee Jacobson, CEO of Apmetrix.
Since the company launched its product in July of this year, Apmetrix has already signed up to more than 40 clients, including top game publishers and developers in more than 10 countries. ‘The response was wonderful,’ Jacobson says.
‘Apmetrix is able to offer developers and publishers a single solution that is growing with them, and the additional capital is actually going to help them continue to focus on growing their customer base around the world,’ said Blaise Barrelet, Chairman of Analytics Ventures.
Apmetrix offers a cross-platform set of analytical tools available for all video games and mobile programs. This platform allows clients to view user behavior and use push notifications and rewards to automatically engage and re-targe different users based on how they interact with the game or app.
‘Apmetrix is masterfully located at the intersection of mobile applications, Big Data Analytics, Ad Network Management and Cloud Computing,’ said Todd Stewart, Chief Executive Officer of KI Investment Holdings. ‘Driven by a clear vision for the mobile app and gaming industries, Apmetrix provides an infinitely scalable platform that allows companies of any size to maximize the value of their mobile properties. What Lee and the team have accomplished in such a short time is simply amazing, and we look forward to their aggressive growth. ”
The Apmetrix platform allows video game publishers and app publishers to:
Include hundreds of data sources on a single platform, including app stores, social networks and even enterprise and viewing data in seconds.
Marketers can engage users directly using unlimited push notifications and messages, as well as targeting different types of users automatically.
Track unlimited custom events to analyze the behavior of the player
View Display-Advertising Revenue and Customer-Acquisition Campaigns in real time to quickly determine which networks deliver the right users and the best results.
Access live data from anywhere through web browsers and mobile devices
Basic integration takes about 5 minutes and developers can sign up for FREE at http:// Umpetrix Com Umpetrix Com, LinkedIn, Twitter, Facebook, Google+
ABOUT ANALYTICS VENTURES Analytics Ventures is the leading early stage venture capital firm for digital analytics. Following the acquisition of WebSideStory/Omniture for 1 8 billion by Adobe in 2009, Analytics Ventures has brought their world-class entrepreneurial experience to start-ups in San Diego. Visit www for more information. Analytics-Adventures Come on,
ABOUT LA COSTA INVESTMENT GROUP The Costa Investment Group, LLC is looking to address the need between angel investors and large venture capital funds. La Costa specializes in financing disruptive emerging growth companies that seek to challenge the status quo within their respected industries. Visit www for more information. Lacostainvestissementgroup Com/Venture-Capital
ABOUT KI INVESTMENT HOLDINGS KI Investment Holdings, LLC is an innovative investment firm providing capital and expertise in order to be instrumental in the long-term success of its portfolio companies. Based in San Diego, KI is investing in strong long-term business models that can grow profitably and create middle-class careers. Visit www for more information. Oh, hrg-ki Come on,
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