App Annie, the leading mobile app-economy decision-making platform, today announced the launch of Usage Intelligence, providing mobile executives with high-performance active user and engagement trends across thousands of apps worldwide. In addition to this breakthrough product, the company closed an oversubscribed $55 million Series D funding round led by Institutional Venture Partners (IVP), with the participation of existing investors Sequoia Capital, Greycroft Partners and IDG Capital Partners.
The announcement comes during a period of huge growth for App Annie. In 2014 alone, the company tripled its revenue, more than doubled its team to 300 employees across 10 global offices, acquired mobile analytics expert Distimo and increased its user base by 75 percent year-over-year to more than 350,000 mobile marketers and developers, making App Annie the world’s largest app business community. The new capital injection will be used to invest in product development, accelerate international expansion and fund potential M&A activities.
In conjunction with the new funding, App Annie will bring Eric Liaw, General Partner at IVP, to its Board of Directors. IVP has invested in a host of leading mobile and B2B tech companies, including AppDynamics, Datalogix, Marketo, Shazam, Snapchat, Supercell and Twitter, and more than 100 IVP portfolio companies have gone public.
Usage Intelligence
App Annie’s new Usage Intelligence product enables an analysis of how the world’s top apps are used – providing mission-critical metrics for the first time, such as active users (MAU, WAU, DAU), time spent, frequency of use and retention for competitive and market analysis.
‘We see so much demand for this type of information from everyone in the mobile industry. Usage data is of paramount importance to mobile app publishers and investors, especially when you’re talking about analyzing apps that monetize outside the store,” said Bertrand Schmitt, co-founder and CEO of App Annie, of Usage Intelligence. ‘Everyone in the app ecosystem, including the world’s most successful app publishers, marketers and investors have asked us to deliver this kind of intelligence, so you can imagine how excited we are to bring this product to market. This is a big deal for the mobile app industry ”
The new data expands the capabilities of App Annie Intelligence, the company’s premium market data product that can analyze downloads, revenues, audience and now use the world’s top apps. Intelligence is built solely on the aggregation, anonymization and analysis of billions of app data footprints, producing accurate and granular market data from the most comprehensive data sets available for mobile apps. The product is manufactured using state-of-the-art technology with aggregation, analysis, visualization and multi-platform accessibility (web, mobile, API) baked in The result is a product that is trusted across the mobile app industry. Trusted data from App Annie Intelligence was used in the earnings releases of 16 publicly traded companies for 3Q 2014, and intelligence customers account for almost half of global mobile app store revenues.
Usage Intelligence is in beta release and is available to select existing intelligence customers, with full release scheduled for Q2 2015. More details can be found at http:// Appannies Com/Use-Intelligence
App Annie’s Series D Financing
‘Mobile apps continue to proliferate and transform travel, transport, health, gaming, entertainment, financial services and just about every industry you can think of, but before App Annie, the app ecosystem was largely blind,’ said Eric Liaw, IVP’s General Partner. ‘App Annie provides an effective insight into this explosive technology sector and, as a result, is the standard for the app industry. We’ve been a happy customer for a while, and we understand the value of App Annie firsthand, which makes it even more exciting to partner with them and become shareholders in a truly global company. ”
‘The worlds of mobile technology, analytics and big data are truly colliding and we are building a new kind of smart platform for the mobile app economy,’ said Bertrand Schmitt, co-founder and CEO of App Annie. ‘We’re thrilled to bring IVP together as they truly share our vision of informing every decision taken within the global app community. App Annie now integrates app sales, search, advertising, demographics and usage data into a single standardized platform. Any company that wants to remain relevant is now an app publisher, and we are confident that they will all need App Annie to move their mobile business forward. ”
About Annie App
App Annie is the #1 mobile app economy decision-making platform. App Annie combines the analysis of one’s own apps with a broad understanding of competition and the market to provide a unique 360-degree view of one’s mobile business. App Annie is supported by more than 90 percent of the top 100 publishers and more than 675,000 apps. Customers of our intelligence product include, but are not limited to, Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco and Universal Studios. The company has tracked over 79 billion downloads and over US$24 billion in gross revenues to date, the industry leader by far. App Annie is a privately held global company with more than 300 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai and Tokyo. The company is supported by leading venture investors including Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to date. For more information, please visit:
About Institutional Venture Partners (IPV)
With $4 billion of committed capital, Institutional Venture Partners (IVP) is one of the largest later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in more than 300 companies, 101 of which have gone public. IVP is one of the leading companies in the industry and has a 34-year IRR of 43. 2 per cent IVP specializes in venture growth investments, industry roll-ups, founder liquidity transactions, and selecting public market investments. IVP investments include companies such as AppDynamics, ArcSight, Buddy Media, ComScore, Datalogix, Dropbox, Dropcam, Fleetmatics, HomeAway, Kayak, LegalZoom, LifeLock, Marketo, MySQL, ngmoco, OnDeck, Pure Storage, RetailMeNot, Shazam, Snapchat, Supercell, Synchronoss, The Honest Company, Twitter and Zynga. Visit http://www for more information. Imp. Come or follow IVP on Twitter: @ivp
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