Categories: Funding

AppEnsure Lands Investment

Citrix Startup Accelerator, a corporate initiative investing in early-stage start-ups, today announced an investment in AppEnsure Inc. An innovative new application performance management platform provider that ensures high performance for enterprise applications as they virtualize and move to the cloud;

Focused on entrepreneurial-led innovation, the Citrix Startup Accelerator program provides seed investment, office space and mentoring to select start-ups from around the world, enabling them to benefit from Citrix’s global presence, an entrepreneurial-friendly environment, a large customer base and seasoned go-to-market strategies. The IT landscape is in a period of dramatic change, shifting expectations and transformative new computing capabilities. As mobile workstyles and cloud services redefine the technology landscape, many of the best ideas will come from innovative startups with flexibility to approach programs in completely new ways. The Citrix Startup Accelerator is designed to tap into the innovation of the most promising of these entrepreneurs, while helping them reach the market successfully.

AppEnsure was selected by a panel of high-profile venture capitalists and Citrix leaders to receive a $100,000 investment from Citrix during the start-up. Synergy Challenge earlier in the year AppEnsure was chosen to become part of the Citrix Startup Accelerator because of its unique ability to deliver application performance insurance in dynamic virtualized and cloud computing environments, enabling the cost-effective promise of utility computing while maintaining business-critical application performance. As a result of this unprecedented visibility of complete IT topology and data flows, AppEnsure provides IT with the means to manage operations, control SLAs and deliver the performance required for business critical applications.

AppEnsure will present the first public product demonstration of the new technology at DEMO 2012 this week.

Supporting quotations:

Martin Duursma, VP of Citrix Labs and Chair of the CTO Office, Citrix

“As we move into a fully virtualized IT infrastructure, AppEnsure technology provides a new and fresh approach to end-to-end application visibility. We are excited to watch AppEnsure’s technology take shape as a result of our investment. “That’s right.

Colin’s L Oh, M Macnab, CEO and Founder of AppEnsure Inc.

“We are extremely excited about Citrix’s investment in our company, as it validates our vision of successful virtualization and clouding business critical apps. This investment and strategic assistance from Citrix will enable us to deliver our first fully integrated product and introduce it to customers eager to solve their apps’ performance challenges. “That’s right.