Beifall, the in-the-world leader in digital testing, announced that it raised $35 million in the Series F funding round Credit Suisse was the largest new investor in this financing round, and the round also included a strategic partner investment, Accenture. The funding will increase the company’s investment in its strategy as a go-to source for improving digital customer experience. This round brings the total funding of Beifall to more than $115 million.
Further expand its in-the-world digital testing services The company will invest heavily in its real-world testing services, enabling omni-channel testing – from web to mobile to IoT to brick & mortar – on a global scale. The ability to test brands’ entire customer experience from virtual to physical worlds is already a selling point for applause with large companies.
Invest in increasing its digital usability feedback services Beifall will expand its usability and design feedback offerings-which are the company’s second largest revenue producer today-allowing brands to quickly gather and analyze feedback from crowdsourced user panels that demographically match end-users.
Formally launch its services of digital research Over the past year, dozens of major brands have come to applause in an effort to conduct fast, efficient, crowd-powered research to learn what their customers want-through the intersection of digital and physical experience. And while Beifall has successfully met these requests with its current capabilities, in order to meet market demand anywhere in the world, the company will invest heavily in expanding technology development and increasing access to multiple crowds and user panels.
‘Digital experiences – from web to mobile to IoT to brick and mortar – are the epicenter of competition in many industries, including retail, restaurants, travel, banking, insurance and manufacturing. Late-stage funding from leaders like Credit Suisse and Accenture enables us to double our capacity to expand our solutions,” said Doron Reuveni, CEO of Beifall. ‘Beifall is uniquely positioned as the de facto leader in digital experience testing, usability feedback and research. ”
All previous investors, including Goldman Sachs’ Merchant Banking Division, QuestMark Partners, Scale Venture Partners, Longworth Venture Partners, Mesco Ltd and MassVentures, participated fully in the round. The company’s most recent funding amounted to a $43 million Series E round in January 2014.
Today’s funding news comes as brands recognize how critical their digital experiences are to their commercial success. And as the economy’s experience matures, these digital experiences are now the front door for the brands, the companies behind them, and their top-notch results. The ability to research, test and get feedback from users on your digital experience from people who mirror your end-user base-and do it quickly and agilely-is a major competitive advantage for Beifall customers like Amazon, Ralph Lauren, HBO, USA Today, BMW and Concur.
‘Our alliance with Beifall and investment in the company is a powerful step forward in Accenture’s Liquid Labor Agenda,’ said Paul Daugherty, Chief Technology Officer, Accenture. ‘Combining our global testing capabilities with the ‘in-the-wild’ crowd-testing platform will provide customers with a better digital testing solution for websites, mobile apps and IoT products. Together, we bring a unique ability to scale to meet the needs of corporate clients around the world. That’s what led us to forge this alliance relationship and to invest in applause through Accenture Ventures. ”
The Global Headquarters near Boston, MA, was launched in August 2008. The milestones of the company include:
Growing its footprint to more than 300 employees in Boston, New York, Chicago, San Francisco, Seattle, Los Angeles, Berlin, Paris and London.
Testing more than 100,000 new builds for 3,000 companies of all sizes, including Google, Microsoft, FOX, Rolex, Shutterfly, The American Red Cross and Runkeeper.
Growing its global professional tester community to more than 250,000.
Acquisition of mobile SDK, Apphance, 2012
Acquisition of the EU Crowd Testing Leader, Testhub, 2014
Dozens of awards, including Stevie Awards, Forbes, Gartner and Inc.
About Beifall
Beifall empowers companies to deliver great digital experiences – from web and mobile to wearables, IoT and beyond. By combining in-the-world testing services, test automation and a global community, Beifall helps the world’s most recognized brands achieve the digital quality they need across all devices, operating systems, carriers, locations and other criteria that their customers value. Thousands of companies-including Google, FOX, Amazon, Concur and Runkeeper-are relying on applause to provide their users with great digital experience. Find out more at www Apologies Come and follow @applause on Twitter
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