AppsFlyer, the global attribution leader, today announced a $210 million Series D funding round led by General Atlantic, New York’s leading global growth equity firm. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, joined the Board of Directors of AppsFlyer.
“We’re excited to partner with a company that has an experienced customer-focused team and culture,” said Alex Crisses, Managing Director, General Atlantic. “Attribution is becoming the core of the technology stack of marketing, and AppsFlyer has established itself as the leader in this fast-growing category. AppsFlyer’s commitment to being independent, impartial and representing marketer interests has garnered the trust of many of the world’s leading brands, and we see significant potential for capturing additional market opportunities. “That’s right.
“At General Atlantic, we are partnering with transformative companies that drive success, innovation and value, and we see AppsFlyer as a market disruptor,” said Anton Levy, Co-President and Global Head of Technology, General Atlantic. ‘AppsFlyer’s scale enables accurate attribution and ad-fraud protection, saving millions to advertisers. At the same time, the company has every step of the way in mind of the end-user. As data privacy becomes one of the primary concerns of brands, we are energized to partner with a technology leader who first has a sense of privacy through design and security. “That’s right.
This investment comes three years after the AppsFlyer Series C funding round, bringing the total company funding to $294 million. Since the previous round, AppsFlyer has increased its 4X team to 850 employees across 18 global offices. AppsFlyer, one of the fastest growing SaaS companies, saw a 5X increase in annual recurring revenue (ARR) of more than $150 million in 2019. This follows a five-year increase in ARR from $1 million to $100 million.
“As a market leader, we are proud and humbled to know that the AppsFlyer platform is used by many marketing teams around the world every day,” said Oren Kaniel, CEO and Co-Founder of AppsFlyer. “We are taking this responsibility very seriously This new round enables us to double our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as to help drive innovation and transparency across our industry. “That’s right.
AppsFlyer works with more than 12,000 customers, including leading brands such as eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy’s, and Nike, and is linked to an ecosystem of over 5,000 partners, including Facebook, Google, Apple Search Ads, Twitter, Salesforce, Adobe, and Oracle. AppsFlyer has been named to the 2019 Inc in the last year. Cloud 100 lists 5000 and Forbes 2019
“The robust allocation to the ecosystem has become critical In 2019 alone, our customers made $28B worth of decisions using AppsFlyer,” Kaniel continued. “The natural step forward for us is to maintain an open platform for partners and third-party developers, allowing them to add their own customized solutions to ours. This will allow brands to innovate in ways that are almost unimaginable today. We are thrilled to have the support of General Atlantic on our journey towards the democratization of marketing “That’s right.
Existing investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital and Magma Venture Partners also participated in the round.
AppsFlyer About
AppsFlyer, the global attribution leader, empowers marketers to expand their business and innovates with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to helping 12,000+ brands and 5,000+ technology partners make better business decisions every day. AppsFlyer investors include General Atlantic, Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Eight Roads, Pitango Venture Capital and Magma Venture Partners. Visit www to learn more. Applicationsflyer Come on,
About the Atlantic General
General Atlantic is a leading global growth equity firm providing capital and strategic support to growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector-specific expertise, a long-term investment horizon and a deep understanding of the drivers of growth to partner with great entrepreneurs and management teams to build exceptional enterprises around the world. General Atlantic has more than 150 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, Sà£o Paulo, Shanghai and Singapore. As of June 30, 2019, the company has $35 billion in assets under management. For more information on General Atlantic, please visit the website at www. Atlantic General Come on,
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