Dunnhumby, the world’s leading customer science company, today announced that it has acquired an equity stake in Aptaris, an innovator in business marketing and technology management promotion. This investment follows the announcement in January of a strategic partnership agreement between Dunnhumby and Aptaris to integrate their complementary software solutions.
Throughout its 25-year history, dunnhumby has been at the forefront of retail innovation. Since the acquisition of KSS Retail in 2010 and the acquisition of BzzAgent in 2011, Dunnhumby has been actively developing its core capabilities through acquisitions, partnerships, strategic investments and the creation of a corporate venture fund.
By partnering with Aptaris, dunnhumby is able to expand its market-leading science and data analytics to more retailers than ever before. This investment accelerates the joint development of a new single, end-to-end promotion management solution unlike any other on the market. Aptaris powered by dunnhumby will allow stakeholders in the promotion planning process to:
Conduct real-time modeling and simulation on the promotional offer of the vendor
Forecast of the impact of the overall circular advertising performance
Make smarter choices that drive category growth and long-term customer loyalty
‘This investment demonstrates Dunnhumby’s confidence in our progressive approach to addressing the challenges of our customers and the value of our combined retail solution,’ said Tom O’Reilly, CEO of Aptaris. ‘The ability to leverage science and data to deliver more relevant and even personalized promotions creates a real competitive advantage for retailers ready to move past outdated spreadsheet systems,’ said O’Reilly.
This investment also reflects Dunnhumby’s strategic focus on fostering creativity and originality in the retail sector. ‘We know that the explosion of digital technologies and big data is creating new opportunities for innovative thinkers like Aptaris,’ said Simon Hay, Dunnhumby CEO. ‘We’re excited to team up with companies like this to help them move faster and use data to delight customers with the shopping experience of the future. ”
On the dunnhumby
Dunnhumby is the world’s leading customer science firm We analyze data and apply insights from nearly one billion shoppers around the globe to create personalized customer experiences in digital, mobile and retail environments. Our strategic process, proprietary insights and multi-channel media capabilities build customer loyalty to drive competitive advantage and sustained customer growth. Dunnhumby employs more than 2,000 experts in offices across Europe, Asia, Africa and the Americas, and works with a prestigious group of companies, including Paddy, Monoprix, Raley’s, Macy’s, Coca-Cola, Procter & Gamble, and PepsiCo. Find out more at www Darnhumby Come on,
On the Aptaris
Aptaris connects the entire marketing and promotion management process to seamless omni-channel customer communications. Aptaris streamlines systems, processes and data-from the start of the deal to the implementation of settlement and post-promotion analysis. Retailer Merchandising, Marketing, Advertising and Store Operations Departments work better together to quickly identify opportunities, improve communications, increase budgets and boost profitability In a world of less resources and increasing complexity, Aptaris helps marketers do more with less resources. Aptaris supports national retailers, distributors and retailers of consumer goods www www GoAptaris’ Come on,
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