Arable Laboratories Inc , a pioneer in data-driven land management, today announced the closing of $4. Series 25 million A round of funding led by the Middleland Capital Agricultural Technology Fund and S2G Ventures The round includes the participation of new investors Chase Field, Spark Labs and Cantos VC. With the new funds, the company will support the expansion of data science and analytics for the food and ag supply chain, fuelled by the mass production of the Arable Mark IoT device (formerly known as PulsePod) later this year.
The launch of the Arable Mark brings a ground-breaking insight to end users across the agricultural supply chain:
Producers: Inspection of the status of crops and the microclimate that drives operational decisions
Processors: Expected crop yields and quality that support sales and logistics decisions
Retailers: Traceability and transparency of consumer valued production conditions
Emerging as the leader in “decision agriculture,” the Arable Mark delivers unmatched levels of plant health data in the industry. The Mark measures more physical meteorological dimensions at a higher spatial density than any weather model or station network, and more plant attributes at a higher frequency than any satellite or aircraft. By measuring more than 40 individual environmental data streams, the Mark is the most data-rich device available in IoT.
“I was incredibly impressed by product innovation at Arable,” said Brian Mixer, Managing Director of Middleland Capital, who will join the Arable Board of Directors. “Adam and his team have developed a clear value proposition as a critical business intelligence linking producers and processors. Accurate forecasting is, in many ways, a sacred grail in agriculture, and Arable has brought together a rare group of product engineers, biologists, and mathematicians to solve this critical issue in the food supply chain. They have been able to receive significant buy-in from some of the country’s largest producers, Fortune 500 companies, research institutions and government agencies. The value of the food supply chain is astounding “That’s right.
Mark’s launch coincides with the all-new Arable Insights cloud-based software platform for crop consultants, farmers, large-scale producers and food processors in the agricultural supply chain. Insights enables each stakeholder to communicate with trusted business partners on the basis of field-level real-time data for the first time ever. It is now possible for managers to measure crop performance and seasonal progress across hundreds of fields, while also being able to drill down and understand the details of growth or weather events. The data synthesis of climate and crop growth enables Arable to predict timing, quality perishability and yield. The company plans to expand Insights data platform interoperability with a number of key integrations throughout the year, notably Valley Irrigation’s AgSense and Irrigation Exchange.
“Middleland and S2G are rare investors who understand the entire food supply system, from genetics and chemistry to production agriculture, to the brands that bring it to our tables,” said Dr. Adam Wolf, Chief Executive Officer of Arable “What unites all these players is their shared exposure to the risk of production, simply not knowing what’s going to come out of the field in a month or even a week. We’re excited to bring predictive analytics to agriculture and make a dent in the trillions of dollars lost when food doesn’t make it from field to fork. “That’s right.
“We’ve been waiting for someone to bring the Internet of Things and predictive analytics to agriculture, similar to the surge we’ve seen in medicine, energy, transport and other traditional industries,” said Sanjeev Krishnan, Managing Director of S2G Ventures. “Arable solves the financial risk inherent in transactions between growers and processors, especially in specialty crops that exist outside commodity exchanges. As both parties reap the benefits, we can see the emergence of a very different supply chain in food and ag Consumers demand quality, reliability and transparency, and growers and processors should benefit from this desire. “That’s right.
Over the past year, Arable has been testing the Mark with dozens of high-profile beta partners, including Fortune 500 agribusiness and government agencies that have validated the Mark’s value across the entire food supply chain. The company will begin shipping the Mark this spring and will make it more widely available through distributors later this year. The Mark comes with cellular (2G/3G), WiFi, and Bluetooth for continuous connectivity. In addition, the Mark will be available with two different mounting configurations to cover almost all applications: a vertical stake above the crop at the top of any pole, and a horizontal mount to be attached to the center pivots and a pre-existing infrastructure. The mounting system can be enhanced with an imaging device for computer vision applications and an additional accessory port allows wired sensors (such as soil moisture or irrigation monitors) or even sensors that communicate with LoRA or Sigfox to be used with the Mark telemetry system.
About the Arabian
Arable is the global leader in data-driven land management with the Arable Mark, the world’s most advanced IoT weather and crop monitoring device. Connected hardware enables farmers, advisors, insurers, processors, lenders and governments to understand the facts on the ground in real time, which reduces risk and increases predictability in the food and ag supply chain. With an extraordinary set of advanced measurements, Mark feeds data-driven crop yield, quality, timing and perishability forecasts to increase efficiency across the entire agricultural supply chain. For more information on how Arable reshapes food production, please visit http://arable. Come on,
On Middleland Capital
Middleland Capital is a private investment firm focused on early-stage technology opportunities worldwide. Building on a unique breadth of geographic and industrial experience, the company seeks long-term partnerships with exceptional management teams to commercialize innovative technologies, accelerate growth and build long-term value around the world. Visit http://www for more information. Midlandcap Come on,
About S2G Venture
Seed 2 Growth Ventures (S2G) is the largest multi-stage venture fund to invest in food and agriculture in the U. Oh, S S2G is using capital and creativity to empower world-class entrepreneurs and to catalyze innovation to deliver a food system that better meets consumer demands for healthy, sustainable and local food. S2G’s investment strategy is to identify key sectors that are ripe for change to form a three-tier portfolio: seed (big ideas, early stage), venture (launch, build on early success) and growth (scaling big ideas with existing market validation) For more information on S2G, please visit http://www S2gventures: Come on,
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