Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced today that it has raised $5. Series 5 million Financing led by FirstMark Capital Investment will be used to expand sales and marketing efforts and to accelerate product development. Artisan had previously raised $1 5 million in a seed round also led by FirstMark Capital, with the participation of Artisan management and several local angel investors.
Artisan is the first solution that enables real-time changes to the design and user experience of native mobile applications without re-writing or re-submitting to app stores. The result is a powerful platform that transforms static mobile apps into vibrant experience and marketing channels. Non-technical customers, such as marketers, designers and product managers, can now perform dynamic updates, perform A/B tests and optimize designs in minutes versus weeks with a traditional coding approach. As with the Web, creating compelling mobile experiences has a direct and measurable impact on business outcomes, and with Artisan, companies can be sure to maximize their return on mobile investment.
Amish Jani, Managing Director of FirstMark Capital, will join the Artisan Board of Directors at the close of this funding round. FirstMark Capital previously invested in Boomi, which was also led by Bob Moul, CEO of Artisan, and acquired by Dell in 2010. “We couldn’t be more excited to continue our relationship with Artisan Mobile,” Jani said. “Artisan is a game-changer. Over the last decade, solutions that allow brands to create great online experiences have been very successful, but so far there has not been a similar solution for managing and optimizing native mobile applications easily. Artisan’s MEM platform addresses a huge market gap by providing brands with the comprehensive solution they need to deploy and manage native apps more easily and effectively. “That’s right.
After a highly successful beta program involving more than 100 companies, Artisan recently announced the general availability of the first product on its MEM platform, Artisan Optimize. With the help of major brands and large companies, Artisan Optimize enables marketers, retailers and publishers to modify and test the user experience of native mobile applications in real time, enabling them to quickly realize their desired mobile results, whether it is building mobile brand loyalty, increasing user time in-app, or driving conversions and revenue. Artisan will soon release Artisan Optimize enhancements as well as additional products on its MEM platform, including Artisan Create, Artisan Analyze and Artisan Personalize.
“I’m excited to be working with Amish and the FirstMark Capital team again to build another Artisan market leader,” said Bob Moul, CEO of Artisan Mobile. “Clearly the market for mobile apps is massive and ripe for the development of new categories of solutions, such as Mobile Experience Management. With the support of FirstMark, Artisan is well positioned to fully capitalize on this incredible market opportunity while helping companies make full use of their mobile app investment. “That’s right.
Artisan’s sophisticated, patent-pending technology dynamically renders the user interface of native mobile applications from the cloud. The innovative technology, intuitive user interface and powerful analytics platform greatly simplify the process of managing, publishing, monetizing and optimizing native mobile apps. For more information, please visit