Assembled Brands today announced the closing of $100 million in permanent capital from funds managed by Oaktree Capital Management, L. P: P (‘Oaktree’) The company will use the funds to expand its breadth and reach new product categories from all industries and to continue developing its proprietary underwriting technology.
Assembled Brands understands the journey of consumer brands from the point of view of the founder, buyer and end-user, and fills the gap for brands that are increasing consumer distribution by offering capital, data and a network to promote success. The company has developed a proprietary methodology called the ABC Formula, which uses data to understand the depth of a brand’s relationship with its consumers. These data allow Assembled Brands to expand capital that is less dilutive than what private equity or venture capital may require, and far beyond what banks are willing to do. In addition, partnering with Assembled Brands offers brands an advantage through access and intelligence derived from proprietary data, leading to better decision-making and faster results.
“We know from our own experience building brands that capital at an early stage is often the hardest to come by, but can also drive some of the most significant value creation and ROI,” said Adam Pritzker, founder and CEO of Assembled Brands. “Oaktree’s team immediately understood that our business model of providing a data-driven formula to expand capital in the form of hybrid credit and equity is innovative and scalable. “That’s right.
“We look forward to this partnership with Assembled Brands, which has a transformational funding strategy to foster the success of these brands,” said Edgar Lee, Managing Director and Portfolio Manager at Oaktree. “This phase of growth will enable Assembled Brands to continue to push the boundaries of the retail sector and to use their knowledge of space to make a significant impact on the transition from wholesale to consumer retail. With Adam Pritzker at the helm, we have complete confidence that Assembled Brands will continue to be on the upward track. “That’s right.
Assembled Brands was founded in New York City in 2013 by CEO Adam Pritzker, who previously co-founded the General Assembly, a network offering training and development courses in coding, data, design and business for the modern workforce. Adecco recently acquired the General Assembly for more than $400 million
About the brands assembled
Assembled Brands is a holding company that understands the journey of the consumer brand from the point of view of the founder, buyer and end-user. The firm fills the gap for brands that are increasing direct-to-consumer distribution by offering credit capital, data, and a network to promote success. The company has developed a proprietary methodology called the Assembled Brands Capital Formula (‘ABC Formula’), which uses data to understand the depth of a brand’s relationship with its consumers. These data allow Assembled Brands to expand capital that is less dilutive than what private equity or venture capital may require, and far beyond what banks are willing to do. http://www: Assembly of brands Com/Com
About the Oktree
Oaktree is a leader among global investment managers specializing in alternative investment, with $122 billion in assets under management as of 30 June 2018. The firm emphasizes an opportunistic, value-driven and risk-controlled approach to credit, private equity, real assets and equity investments. The company has more than 900 employees and offices in 18 cities worldwide. For more information, please visit the Oaktree website at http://www. Octree capital Com/Com
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