The agreement consists of a bridge investment as well as the acquisition of an equity stake in early private investment. Digital Future led the bridge round, which included a follow-up to the participation of an existing investor. Funding will be used to further expand the sales and marketing teams of the company while at the same time doubling product development.
Oleksii Vitchenko, CEO of Digital Future: ‘Attendify has a proven business model and a strong team with a rare combination of clear strategic vision and smooth execution. The company is targeting a multi-billion event technology market that remains highly fragmented and offers a promising vision for an integrated, customer-driven, successful solution. We believe Attendify is ready to scale, and we are excited about the opportunity to boost its growth through our funding and expertise. ”
Attendify is based in Palo Alto and launched its self-service mobile event app platform in 2013. With significant traction and a diverse customer base, ranging from non-profit companies to large companies such as Google, Chrysler and AstraZeneca, Attendify is turning its attention to expansion. The company is opening a new office in Phoenix, Arizona to accelerate the hiring of its sales and customer success teams while continuing to invest aggressively in product innovation. Several major platform updates are coming as the company expands its platform to serve new stakeholders, including sponsors and exhibitors.
Michael Balyasny, CEO of Attendify: ‘We’re excited to team up with Digital Future as we tackle the next phase of growth and deliver on our mission to bring digital and event marketing closer together. We’ve made significant progress over the past year, and it’s never been more exciting to be part of the $565 billion event industry. Mobile is changing the attendee’s experience dramatically, and now that Attendify is driving thousands of events, we’re in a great position to keep pushing the pace of innovation. ”
Digital Future has been very active in making 8 seeds and growing investments this year alone. Earlier this month, Digital Future participated in a $1 million funding round on the Preply tutoring platform. It co-invested in US$13 at the beginning of 2016. 1 million funding round in YouAppi, which offers a mobile media purchasing platform.
The Digital Future
Digital Future is a venture investment company focused on AdTech, SaaS, Artificial Intelligence, eCommerce and IT Security domains. The company invests in companies from Central and Eastern Europe, primarily at the seed stage. In addition to financing, Digital Future shares its networking, technical and marketing capabilities with its portfolio companies to facilitate scaling and penetration of global markets. Visit http://www for more information. Digital-The Future Organ/en/
About Attending
Attendify is a leading event app platform that delivers branded, social-first apps to thousands of meeting and event planners worldwide. Attendify makes it easy for event planners to create an attractive mobile app and dramatically reduces implementation and lead times through an elegant self-service platform. Organizations like Google, Bloomberg, AstraZeneca, Chrysler, Phillips and AOL are relying on Attendify to create different mobile experiences for their events. For more information or to start building your app, please visit: http://www Participate Come on,
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