Attentive to the Ly, a social marketing automation solution, today announced that it has added $750,000 to its initial angel investment, increasing the total to $2 million since 2012. Prior investors New Media Ventures and Atlanta Tech Angels took part in the round The company has also publicly unveiled its new Facebook ad-targeting feature, which will allow more personalized marketing communications through real-time access to social media touch-points.
-Attentive Let companies monitor their customers’ digital behaviors and conversations across the social web, enabling hyper-personal and immediate delivery of time-sensitive marketing messages. The SaaS platform works as a stand-alone tool, or can be seamlessly integrated with a variety of popular CRMs and ESPs, such as Eloqua, Mailchimp, ActiveCampaign and Blackbaud Luminate.
‘Attentive’ They have shown the focus and growth strategies that are important to investors,” said Murray Goldman, an angel investor and Attentively fund manager at Atlanta Tech Angels. ‘We are confident in the leadership of the company and in its ability to continue to drive innovation that benefits both marketer needs and consumer demands. ”
Facebook Ad Targeting Features
With Attentive availability Facebook’s ad-targeting feature now enables marketers to micro-targeted existing and prospective customers with specific Facebook ads based on their current and historic social behaviors. For instance, a company that uses Attentive They can significantly improve their engagement potential by directing personalized advertising and promotions to the customer or prospect on the basis of their publicly shared purchase plans. In addition, companies that rely on truly data-driven marketing initiatives now have the added capacity to promote specific products or services to consumers with shared interests. The Facebook ad-targeting feature has been made available to Attentive Current customers last week
‘With this round of funding finalized, we look forward to the ongoing development of features, such as ad-targeting on Twitter and other networks, which will help marketers to bridge the gap in truly integrating their digital channels to deliver highly personalized messages for maximum response,’ said Roz Lemieux, CEO of Attentive. Hey, ly ‘We’re thrilled with this release, just in time for Venture Atlanta, as we are able to showcase our progress in optimizing the social marketing automation landscape. ”
Last month, Attentive, Ly was selected as finalist for this year’s DMA Innovation Awards and the Stevie Women in Business Awards. The company also presents Spotlight at Venture Atlanta 2014, Georgia’s premier event connecting technology innovation and investment capital, which will take place on 21-22 October at the Georgia Aquarium. The 34 early and later companies chosen to present reflect a wide range of technologies and diverse markets, while highlighting the innovation of Georgian companies.
‘This year was one of the most competitive processes ever undertaken by the Venture Atlanta Selection Committee,’ said Philip Lewis, Director at Fulcrum Equity Partners. ‘The 34 companies that made the final roster for 2014 represent some of the most high-quality companies the conference has ever presented. ”
‘I’m looking forward to the next iteration of this great event,’ said Bill Nussey, CEO of Silverpop, IBM Company, and Board Member of Venture Atlanta. ‘Thirteen years and more than $1 billion in funding, Venture Atlanta continues to link Georgia’s entrepreneurs with the capital they need to grow their businesses. ”
For more information on Venture Atlanta or to view the conference schedule, please visit http://www. Venturetlanta Organ
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On the Attentive Hey, ly
-Attentive Let companies monitor the digital body language of customers across the social web for real-time personalized marketing. Our SaaS platform works as a stand-alone tool or can be integrated with a variety of popular CRMs, such as Eloqua, Marketo and Silverpop, as well as ESPs and MAPs. Our main customers are non-profits, e-commerce firms, publications, PR & marketing agencies, and we work with dozens of referral partners, such as Hill+Knowlton and Burson-Marsteller, who provide our services to an increasing number of Fortune 500 clients.
-Attentive It was founded by Roz Lemieux, Cheryl Contee (who previously founded Fission Strategy) and CTO, Cindy Mottershead. Attentive to the Ly is proud to be located in Atlanta, Georgia. Visit http://www for more information Listening to me Ly, follow @attentive_ly on Twitter.
About Atlanta Venture
Venture Atlanta, Georgia’s technology innovation event, is where state-of-the-art technology innovators meet the nation’s top-tier investors. As the region’s largest investor, Venture Atlanta connects local entrepreneurs with venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses.
The annual non-profit event is the collaboration of three leading Georgian business organizations: the Atlanta Board of Directors, the Metro Atlanta Chamber and the Georgia Technology Association (TAG) Visit http://www for more information. Venturetlanta Organ
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