The round was led by Sequoia, with the participation of existing investors Bain Capital Ventures, Eniac Ventures and NextView Ventures, and new investors IVP and High Alpha Ventures.
“The CRM is changing Businesses cannot build a relationship with the modern consumer by email alone,” said Brian Long, Co-Founder & CEO of Attentive. “Email performance, measured by how many subscribers click on a message, has decreased by 45% over the last five years. Instead of continuing to shout one-way messages to consumers, smart brands will remain relevant by embracing personalized, real-time, two-way communication channels. “That’s right.
Today’s consumers spend more time than ever on their mobile devices – and the overwhelming majority of that time is spent on messaging apps. Attentive is leading the way in making mobile messaging a highly profitable revenue channel and a new customer relationship management center for brands.
Attentive works with more than 400 innovative retail brands such as Sephora, Urban Outfitters, Coach, CB2 and Jack in the Box-and has experienced 8x customer growth in one year. With Attentive, mobile messaging can quickly become the top three digital revenue channels, outperforming email marketing on a regular basis in terms of click-through rates and revenue per subscriber.
The company’s name, “Attentive,” is a testament to its mission of building a communication channel that is thoughtful, authentic and that addresses the needs of both brands and consumers equally. Consumers opt-in to engage directly with their favorite businesses through personalized interactions at every step of the customer lifecycle.
“As people increasingly use messaging as a primary form of communication, so will business,” said Pat Grady, partner at Sequoia. “With their mobile messaging platform, Attentive is leading a new category of direct-to-consumer marketing that we believe has enormous market potential. We are thrilled to partner with the entire team as they grow and provide brands with modern, effective tools to better engage with customers. “That’s right.
Attentive was founded in 2016 by the team behind TapCommerce, the global leader in mobile app re-targeting, which Twitter acquired in 2014. The company has experienced 250% employee growth in just one year – expanding its headquarters in New York City while establishing team members in Los Angeles, Boston, Denver and Atlanta.
Attentive plans to use additional funding to further expand its existing business operations by hiring across all departments, but in particular engineering and sales, to support the rapid growth of the company.
On the Attentive
Attentive is a personalized mobile messaging platform for innovative brands that can quickly become the top three revenue channels Using real-time behavioral data, Attentive automatically sends text messages to each subscriber at every step of the customer lifecycle. 400+ brands rely on Attentive and see strong performance, such as 30%+ click-through rates and 25x+ ROI. Visit http://www to learn more or request a demo Listening Mobile Come on,
On Sequoia
Sequoia helps bold founders build legendary companies from the idea to the IPO and beyond. We encourage the founders to push the boundaries of what’s possible. In partnership with Sequoia, companies benefit from 47 years of tribal knowledge by working with founders such as Steve Jobs, Larry Ellison, Larry Page, Jan Koum, Brian Chesky, Drew Houston, Adi Tatarko, Julia Hartz and Jack Dorsey. Overall, Sequoia-backed companies account for more than 20% of NASDAQ’s total value. From the outset, non-profits have been the backbone of our LP base, which means that the achievements of the founders make a significant difference. Most of our profits-over $16 billion since 2000 alone-are returned to major causes, such as the Ford Foundation, Mayo Clinic and MIT.
About Bay Capital Ventures
Bain Capital Ventures partners with disruptive founders to accelerate their market ideas. The company is investing from seed to growth in start-ups that drive transformation across industries, from SaaS, infrastructure software and security to Fintech and healthcare, to business and consumer technology. The company has helped launch and commercialize more than 240 companies, including DocuSign, Jet. Kiva Systems, Lime, LinkedIn, Rapid7, Redis Labs, Rent the Runway, Rubrik, SendGrid and SurveyMonkey Bain Capital Ventures is worth $5 2 billion assets under management with offices in San Francisco, New York, Boston and Palo Alto.
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