Venu Inc. ( In Venu Com, the leader in live event merchandise management, today announced the closing of $1. 1M Venture Capital Funding The round was led by Real Ventures of Montreal and included private investors from the United States and Canada.
AtVenu is also announcing the public availability of its Merchandise Management System. Launched in January 2013, the web and mobile apps are used by more than 500 music artists including Luke Bryan, Kid Rock, John Mayer, Train and many others in all global touring markets. Over $52 million in merchandise was tracked by the Venus Platform in 2013.
‘At Venu is clearly the leader in the next wave of real-time tools to help artists maximize their potential merchandise revenue at their live performances,’ said Chris Cornell, President of Manhead Merchandise, representing artists such as Train, Fall Out Boy, Panic at the Disco, and Steve Aoki. ‘That’s why Manhead chose Venu to power all of our managed tours. ”
Through its unique platform, Venu makes it easier for artists to sell merchandise at live events, automate location splits, predict product needs, provide real-time inventory management analysis, and much more.
AtVenu was co-founded by merchandise rep, label owner and artist manager Ben Brannen, serial tech entrepreneur Derek Ball and experienced tech startup CTO James Seigel.
‘It’s been a wonderful year for Venu to work with many of the industry’s top artists to improve how they manage and benefit from their merchandise tour,’ said Derek Ball, CEO and co-founder of Venu. ‘We are very proud to have attracted such an impressive client roster and an amazing lead investor to this round. ”
‘We are very excited to back the incredible team behind Venu,’ said JS Cournoyer General Partner at Real Ventures. ‘They really are a passionate group with a powerful combination of expertise in the music industry and proven entrepreneurial achievement. ”
About Venus, Inc.
Founded in 2012, Venu is developing leading-edge live event merchandise solutions that enable artists, venues and event operators to maximize sales revenue from merchandise to their event attendees and fans. Used by many of the world’s leading tour artists and event operators, Venu is a leader in merchandise management. Visit