Based in Japan and India. Has led to 1 successful fundraise in Japan. Been working the space of Venture Capital and Private Equity for the last 3 years.

This brings the total funding to $4 since launch. $7 million from Salesforce Ventures and other investors

The company, headquartered in Paris, France, has experienced tremendous growth over the past year and will use its funds to expand global sales and partnership programs, accelerate product development and scale up its global reach, including the on-boarding of a number of key hires.

Over the last year, Augment has increased its revenue by more than 200 per cent and expanded its customer base to include AccorHotels, Coca-Cola Germany, Engie and L’Oreal.

Augment is one of the only augmented reality sales solutions available on the Salesforce AppExchange market. The technology is integrated into the Salesforce1 Mobile App and adds augmented reality sales solutions to Salesforce customers. During presentations, users across different industries can now capture augmented reality simulations of their 3D product models, which are automatically attached to and synchronized with the associated opportunity. This enables teams to better communicate product placements with customers, reduce sales cycles and optimize productivity.

‘Augment has always been committed to finding ways to enhance sales people’s experience. Integrating Augmentation with Salesforce, Customer Success Platform and World #1 CRM was a must to put Augmented Reality Technology in the right place at the right time—when sales reps are in the field, in front of customers, closing deals,’ said Jean-Francois Chianetta, CEO of Augmentation. ‘As we entered the Salesforce ecosystem, we were able to demonstrate the impact of augmented reality technology on the enterprise. This investment is just one more step towards building our common vision of the future of the enterprise. ”

Augment offers users the ability to simulate their products in 3D augmented reality on a real-time scale in real-time environments, all from the convenience of their smartphones or tablets. Augmentation brings products to life Its 3D model tracking, rendering and management capabilities distinguish its offering, positioning the company as a leader in augmented reality space.

Augment offers customers innovative solutions for augmented reality: Augmentation for Interactive Print and its Digital Sales Aid. Augment for Interactive Print allows users to add 2D print materials, such as brochures, flyers and digital content training manuals, to create engaging augmented reality experiences. Augment’s Digital Sales Aid enables sales teams to simulate their products from their smartphones or tablets in augmented reality in their customer environment—removing guesswork and accelerating the sales process. In addition, Augment seeks to increase the application of its augmented reality platform to broader enterprise use cases, such as the resolution of repair and service issues.

Salesforce Ventures

Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in a completely new way. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and guidance from Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the Salesforce Foundation’s expertise to incorporate its 1-1-1 integrated philanthropy model to return part of their business model. Since 2009, Salesforce has invested in more than 150 enterprise cloud startups. Please visit www for more information. Sales Forces Com/Adventures

About an Increase

With more than 200 customers in 36 countries, Augment is a leader in augmented reality space. Across industries, businesses are turning to Augment for their marketing, sales and operational needs. Augment offers professionals a turnkey augmented reality solution through its SaaS (Software as a Service) platform.

Augmentation is an efficient tool for assessing new products in their intended environment and for creating engaging augmented reality experiences. As a sales solution, Augment speeds up the design approval process and reduces prototyping costs. For sales teams, Augment helps to increase sales, compliance and efficiency. As a marketing solution, Augment connects offline and online communications, improves engagement and facilitates decision-making.

Augment was established in October 2011. The startup is based in Paris (France) and has commercial offices in New York City (USA) and Orlando (USA) respectively.

Please note that this piece of work originally appeared in English at As Investocracy aims to bring global startup news and updates in both English and Japanese to you, it’s important that we attribute original source to you. If you have any questions/concerns please write to us at

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