Autopilot, a multi-channel marketing automation platform, announced today a $7M strategic investment to bring personalized marketing to the masses, increasing total funding to $20. FiveM Autopilot aims to fill the gap between basic email software and complex marketing software designed for the tech elite, and will use new financing to transform every business with powerful customer journeys.
‘The Autopilot Platform gives us the agility to test and improve our marketing performance over the entire customer lifecycle. ”
Salesforce Ventures and Stage One Capital join former investors Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners and Tim Draper.
‘This new investment shows tremendous interest and growth in marketing technology,’ said Co-founder and CEO Mike Sharkey. ‘In the past, very few companies could even dream of using marketing automation because the entry barrier was too steep-the price too high and the technology too complex. Autopilot makes it possible for businesses of any size to create customized customer experience on a scale and at an affordable entry point. ”
Marketing Tools Democratization
Currently, only 4 per cent of all companies use marketing automation and 44 per cent have never heard of it1. To address this clear gap in awareness and education, Autopilot is now also announcing Flight School, a marketing education platform aimed at empowering marketers through a series of guides and training courses. Autopilot is democratizing marketing automation for the masses, raising awareness and reducing the barriers to entry.
At one end of the spectrum, basic emailing software provides batch and blast capabilities suitable for small companies with simple needs. On the other hand, higher end marketing automation is typically more complex and carries a higher price tag and operating costs. Autopilot bridges the gap between these two service groups by providing companies with a powerful, scalable platform that is both affordable for SMBs and flexible for Fortune 500 companies.
Flight School will provide years of value for best practice and insight into how marketers can best connect with their customers throughout the customer journey. In particular:
Instant access to pre-built, customer travel templates, called Guides
Best practices and methodologies for online leads and sales, the easy way
Ability to comment and share valuable HTML, video and e-book content.
Marketing Automation is starting to take off
Expenditure on marketing software will increase from $20. 2 billion to more than $32 billion in 2014. 3 billion by 20182, according to IDC Despite being launched only four months ago, Autopilot experienced a high level of interest and demand for the sign-up platform. Autopilot has signed up to over 3,000 companies to help connect their marketing systems and create remarkable customer journeys. Recently named ‘High Performer’ in the VentureBeat Marketing Automation quadrant, Autopilot’s client list includes Cambium Networks, Dolby, Freshdesk, Narrative, and PandaDoc. Platform integration partners include GoodData, Salesforce, Segment, Slack, Twili and Zapier. The company was also named ‘OnCloud Top 50 Company to Watch’ and was added to the G2Crowd Marketing Automation Grid as the top performer.
‘We chose Autopilot to power our marketing because we needed a solution that gave us the ability to market at the speed of business and could also expand with our company,’ said Michelle Pampin, Vice President Global Marketing and Global Channel Management at Chicago-based Cambium Networks. ‘The Autopilot Platform gives us the agility to test and improve our marketing performance over the entire customer lifecycle. ”
To learn more about Autopilot’s free marketing automation test, visit www. Autopilotq Come on, Prices start at $4 per month for 500 contacts.
About the car driver
Autopilot is a cloud-based software company that helps companies connect their marketing systems, automate their marketing touchpoints, and convert their customers. Autopilot’s built-in best-of-breed marketing, messaging, lead intelligence, and CRM tools make it easy to consistently use email, SMS, and physical mail. Founded in 2012, Autopilot is based in San Francisco and raised $20. 5M in venture financing These include Salesforce Ventures, Stage One Capital, Rembrandt Venture Partners, Southern Cross Venture Partners, Blackbird Ventures, Tim Draper, and Garnett Ventures.
Ventures of Salesforce
Salesforce Ventures-Salesforce’s corporate investment group-invests in the next generation of enterprise technology to help companies connect with their customers in a completely new way. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and guidance from Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the Salesforce Foundation’s expertise to incorporate its 1-1-1 integrated philanthropy model to return part of their business model. Since 2009, Salesforce has invested in more than 100 enterprise cloud startups. Please visit www for more information. Sales Forces Com/Adventures
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