Backplane today announced the closure of the Series A financing round with new investors Sequoia Capital, Greylock Discovery Fund, Battery Ventures, Formation 8, Advance/Newhouse Investment Partnership and Conde Nast’s affiliate, as well as the continued participation of Google Ventures, Founders Fund Angel, Menlo Ventures, SV Angel, i/o Ventures and a group of individual investors. Funding accelerates the expansion of Backplane’s engineering and development teams.
Backplane was founded in 2011 and unites people around interests, affinities and movements. The first Backplane community, Lady Gaga’s #LittleMonsters (http://littlemonsters) Com/) is scaling up as a private beta site, with plans for a public release in the spring of 2012. Additional Backplane communities will be launched throughout the year.
“We are thrilled to add an extraordinary group of investors and industry leaders who have helped pioneer game-changing technology companies to our A-Series,” said Matt Michelsen, co-founder and CEO of Backplane. “With this new funding, we will expand beyond #LittleMonsters with additional top-tier communities and continue to build on world-class technical talent. “That’s right.
A New Type of Social Corridors
Social media consumers are looking for new and more meaningful ways to connect and engage with each other. Backplane fills the gap in the current social spectrum by empowering sharing and conversation, which is effortless but not automatic.
“The Backplane is a new type of social corridor With the inherent benefit of seeding the community with the social network effects of Lady Gaga’s #LittleMonsters, we believe Backplane is positioned on a fast scale,” said Troy Carter, co-founder of Backplane and Atom Factory CEO.
Cortex Social Sharing Platform Purchased by Backplane
In addition to closing the new financing round, Backplane completed the acquisition of the Cortex i/o Ventures start-up. Created by Joey Primiani, co-founder of Backplane, Cortex is a web-based shared platform. By downloading the Cortex browser extension and clicking it, Cortex allows anyone to share and send content to dozens of social networks, online platforms and mobile destinations. Backplane’s social union is powered by Cortex
On the Backplane
Founded in 2011 by Matt Michelsen, Troy Carter, Alex Moore and Joey Primiani, Backplane is a Palo Alto-based start-up that brings people together around interests, affinities and movements. A new type of social corridor, Backplane is home to a number of social communities, including Lady Gaga’s #LittleMonsters. Backplane investors include: Sequoia Capital, Greylock Discovery Fund, Battery Ventures, Advance/Newhouse Investment Partnership, Google Ventures, Tomorrow Ventures, Formation 8, Angel Founders Fund, Menlo Ventures, SV Angel, Lerer Ventures, Vast Ventures, Metamorphic Ventures, WGI Group, and individual investors.
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