SEATTLE, WA, Banzai, a cloud-based software provider of Event Marketing Automation solutions for enterprise marketers, today announced that it has raised $7 million in equity financing under the leadership of DNX Ventures, an early-stage VC company focused on B2B startups that shape industries and transform the way we live and work, and with the participation of Vulcan Capital, a multi-billion-dollar company. Investment Series A will be used to double Banzai’s headcount and expand Banzai’s product and service offerings in the Event Marketing Automation category.
Since its launch in 2017, Banzai has quickly become the solution for Event Marketing Automation. More than 200 leading companies such as Dell, Google, Microsoft and Oracle use Banzai to streamline their registration process and encourage attendance at regional and field marketing events.
Using Banzai’s end-to-end event marketing automation solution, Banzai customers have generated more than 30,000 event registrations and conference registrations worldwide. In 2019, Banzai doubled its top-level revenue, supported 1,400 unique customer events, and increased its team by 200 per cent.
“Events are the single biggest marketing expense for companies today, with half a trillion dollars spent each year,” said Joe Davy, Banzai CEO. “There has been almost no innovation in the category of Event Marketing Automation Professionals want to be reached through powerful experience, and companies will need to adopt new solutions to reach out to their customers. “That’s right.
“Event marketing is the largest budget category for marketers, and the event marketing automation industry is ready for a technological revolution,” said Mitch Kitamura, Managing Director at DNX Ventures. “Banzai has developed a differentiated solution that is already becoming a standard The event marketing process-including targeting, invitations and confirmation of registrations-is a logistical nightmare that keeps field marketers awake at night. With this new capital, Banzai will be able to expand to serve more customers and expand its product offering. “That’s right.
For more information on Banzai or to schedule some time to discuss driving quality registrations, please visit www. Get abankai Come on,
On Banzai
Banzai believes in the life-changing power of events; Banzai makes products that are easy to use, people-focused, and learning-focused. Banzai is a cloud-based software-as-a-service company that provides event marketing automation software used by companies such as Microsoft, Google and Oracle. Banzai connects people with life-changing experiences Our suite of Event Marketing Automation solutions maximizes audience reach, simplifies event invitations, improves registration quality, and demonstrates ROI to field marketers through a single platform.
On the DNX Ventures
DNX Ventures is an early stage VC company focused on B2B Startups that shape industries and transform the way we live and work. Established in 2011, AUM manages multiple funds for about $600 million dollars. Through our two existing funds, we have invested in more than 70 companies with 13 exits, including two IPOs. One of our core value-added services for our portfolio companies is support for business development between start-ups and global conglomerates, and we have facilitated over 100 signed partnerships so far. Our areas of expertise range from Enterprise Software, Cyber Security, Frontier Tech, Hardware, Retail Tech to Fintech.
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