BASIS Sciences, Inc. ( My Base Com) The company behind Basis, a wrist-based health tracker and an online personal dashboard that helps people adopt healthy habits, announced today that it has raised $11. Series B funding of 5 million The round was led by the Mayfield Fund with investments from existing investors, DCM and Norwest Venture Partners. Tim Chang, Managing Director of Mayfield and long-standing supporter of Base, joins the Board of Directors of Base. Basis also announced that it has expanded its diverse board of prominent advisors, with the addition of Deepak Chopra, a world-renowned healthy living expert, and Esther Dyson, an innovator and technology analyst.
“Our new funding round addresses the growth opportunities in the burgeoning digital health category and will enable Basis to scale up demand and deliver even more from our sensor-rich device and habits platform,” said Jef Holove, CEO, Basis. “The fact that Tim is on our board, and the addition of Deepak and Esther, broadens the depth of expertise that we can tap into across health, technology and entertainment to ensure that day-to-day health is truly habit-forming. “That’s right.
Team Add-ons
Tim Chang was an initial investor in Base during his time at Norwest Venture Partners and has long been a champion of the wearable health category. He also made significant investments in ngmoco and Playdom, leaders in mobile consumer and gaming.
“Basis’ differentiated approach to health and wellness was what forced the initial investment in the company and is still the case today,” said Tim Chang, Managing Director at Mayfield. “No other health tracking device has packed as many sensors as possible, including the ability to track heart rate from the wrist as Base does or creates a system like Base’s healthy habits that keeps the wearer engaged over time. “That’s right.
The Advisory Board of the Base is Deepak Chopra, M. D. D. , author of more than 65 books, including numerous bestsellers in the New York Times. It brings a deep and extensive wealth of knowledge on how to successfully achieve and sustain a holistic approach to health. His medical training is in internal medicine and endocrinology, and he is a Fellow of the American College of Physicians and Assistant Professor of Executive Programs at the Kellogg School of Management at Northwestern University.
“People can now get a more complete picture of their overall health, with visibility of their activity and sleep, as well as important physiological metrics such as heart rate,” Deepak Chopra said. “This means that Basis can offer a more engaging and insightful way for people to get and stay healthy. “That’s right.
Esther Dyson is a well-known angel investor, an entrepreneur and a highly respected health care and health technology commentator. Esther was an early proponent of the Quantified Self movement, a growing community of individuals committed to improving their health through self-awareness of their bodies and activities. Its investments include 23andMe, Crohnology, Genome, HealthTap, Health Rally, Keas, Medivo, Omada Health, PatientsLike Me and Voxiva.
Chopra and Dyson will join Base’s current advisors: Kevin Colleran (one of the top 10 Facebook staff), Kai and Charles Huang (Guitar Hero creators), Patrick McGill (a veteran media and entertainment industry veteran), Daniel Kraft, MD (Singularity) and Jeff Rosenthal, along with his co-founders of Summit Series Entrepreneurship.
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