BeachMint Sweetens Up with $35M Round

BeachMint today announced that it has raised $35 million in financing from leading venture capital firms, Accel Partners, Goldman Sachs, New World Ventures, Millenium Technology Value Partners and NALA. Existing investors participating in the round are NEA, Trinity Ventures and Scale Ventures.

This new funding round, which brings BeachMint total funding to more than $75 million, will be used to further BeachMint’s global expansion, to strengthen its existing brands and to launch a number of new brands planned for 2012.

Former eHarmony CEO Greg Waldorf said, “BeachMint is a transformational eCommerce company, breaking through online shopping experience with an innovative technology platform, unique Facebook integration and an incredible team to deliver on the vision. “Waldorf, currently CEO of Accel, will join the Board of Directors of BeachMint

CEO Josh Berman said, “It’s a wonderful time to be a leading social trade company With these partners and funding, we will continue to develop our technology and expand our brands to offer our unique shopping experience in more markets around the world and build on our existing brands. “It is clear from our continued traction that BeachMint is at the forefront of a changing paradigm in e-commerce,” said BeachMint President Diego Berdakin.

Launched at the end of 2010, BeachMint now has four member-only sites; Come with the actress and fashion icon Kate Bosworth and the famous stylist Cher Coulter, StyleMint. Come with the designers Mary-Kate Olsen and Ashley Olsen, BeautyMint. Come with Jessica Simpson and Celebrity Esthetician Nerida Joy and ShoeMint. Come with the style icon Rachel Bilson and the stylist Nicole Chavez, in collaboration with the shoemaker Steve Madden. BeachMint is planning to announce two more celebrity partners in the coming months.

Accel’s Sameer Gandhi said, “We’ve watched BeachMint’s incredible growth over the past year and believe that the company is uniquely positioned to continue innovating and evolving online customer experience. From exclusive consumer products and shopping sites to innovative marketing, content and social media, BeachMint has raised the space for celebrity curation to deliver unparalleled value to customers. “That’s right.

Prior to this funding, BeachMint raised previous funding rounds led by NEA, Trinity Ventures and Scale Ventures, with the participation of Anthem Ventures and Lightbank.

About BeachMent:
BeachMint is an enterprise-supported social trade company for designer-directly curated consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder of MySpace) and Diego Berdakin. BeachMint has launched their first brand, JewelMint. Com, with Kate Bosworth and Celebrity Stylist, Cher Coulter, October 2010, Style Mint. In July 2011, with Mary-Kate Olsen and Ashley Olsen, BeautyMint. Come with Jessica Simpson and Celebrity Skincare Expert, Nerida Joy, in October 2011, and ShoeMint. Come with Rachel Bilson and the famous stylist, Nicole Chavez, in November 2011.

About the partners of Accel:
Founded in 1983, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class companies. Accel is investing globally through dedicated teams and market-specific strategies for local geography, with offices in Palo Alto, California, New York City, London and Bangalore, as well as in China through its partnership with IDG-Accel. Accel has helped entrepreneurs build more than 300 successful companies, many of which have defined their categories, including: 99designs, Actuate, AdMob, Agile Software, Alfresco, Angry Birds (Rovio), Atlassian, BBN, Bonobos, Braintree, Brightcove, Cloudera, ComScore, Diapers. Com (Quidsi), Dropbox, Etsy, Exclusive. In, Facebook, Flipkart, Fusion-IO, Gameforge, GlamMedia, Groupon, Imperva, Infinera, Interwoven, IronPlanet, JBoss, Kayak, Lookout, Macromedia, MetroPCS, MoPub, Myntra, OPOWER, Polycom/PictureTel, Playfish, Portal Software, QlikTech, Rapt, Real Networks, Redback, Responsysys, Riverbed, Spotify, Squarespace, SunRun, Trulia, UUNet, Veritas, Walmart Com, Webroot, Wong, XenSource, and Zimbra. For more information, please visit the website of Accel Partners at Accelerate Com