Based in Japan and India. Has led to 1 successful fundraise in Japan. Been working the space of Venture Capital and Private Equity for the last 3 years.

The round was led by Cervin Ventures and Illuminate Ventures, with the participation of other private and institutional investors. The company has also announced the launch of Bedrock Core, version 2. 0, its next generation analytics platform, which enables CPG manufacturers to extract more insights from their data in order to convince retailers to carry and keep their products on the shelves.

Bedrock is the first modern analytics platform to aggregate and harmonize data from the entire CPG ecosystem—including retailers, syndicated data companies and point-of-sale systems—and to automatically gather insights into the sales trends and market activities of the CPG product. The Bedrock platform uses machine learning algorithms and insight automation tools to distill complex data on what matters most to sales, marketing and analytics teams. The platform can deliver convincing sales presentations in seconds, providing bandwidth to category management teams and new capabilities to sales teams.

The CPG industry has an untapped opportunity to truly leverage machine learning and enhanced analytics like other industries,” said Will Salcido, CEO of Bedrock Analytics. “Our mission is to provide CPG brands with the insights and tools they need to understand their product and category performance data, create insight-driven sales presentations and ultimately drive sales, distribution and growth. Our platform has undergone remarkable adoption to date, and our next wave of innovations will revolutionize the way CPGs enter the market. “That’s right.

Bedrock is currently analyzing more than $100 billion in CPG sales every month, representing brands in more than 80 product categories spanning almost every aisle of the supermarket. Clients including Jarritos, Earth Friendly Products, Mary’s Gone Crackers and Beanitos use Bedrock as an essential analytical tool. On average, Bedrock customers experience a 10% increase in sales over the first six months using the platform and report spending at least 20% less time analyzing data.

Bedrock Core offers a number of new enhancements to allow CPG companies to gain deeper and faster insights, including:

Down Product Drill Bedrock’s innovative approach to drilling down from category level to segment, manufacturer, brand and item enables customers to understand the true drivers of growth or erosion.

Aggregation and Harmonization of Data Bedrock aggregates data from the entire CPG ecosystem and harmonizes disparate data architectures to present insights in a single, easy-to-use interface, saving companies time and enabling meaningful comparison across data sources.

Algorithms for Machine Learning Bedrock’s machine learning algorithms uncover hidden insights, such as identifying dollar opportunity gaps, risk items, and harmonizing disparate data sources.

Calendar of Events An innovative digital promotion calendar automatically generates and tracks promotional events for customers and their competitors.

Export to Custom PowerPoint On the go, an entire data-based category review deck can be exported With a simple click, users can consolidate multiple visualizations and analyzes into a customized PowerPoint company.

Personal Analysts Using Bedrock’s In-App Communications Platform, customers can chat with a dedicated team of CPG Category Managers who can perform strategic tasks for customers by clicking on the button to access category expertise.

“Bedrock Analytics has empowered us to quickly identify opportunities and provide facts-based data to our valued customers and internal stakeholders,” said Blair Cornish, Chief Commercial Officer at Harmless Harvest Coconut Water. “Prior to using Bedrock, we spent most of our time working to get the data in a format that would allow us to understand what was going on. We can now focus on opportunities, risks and solutions to drive our business. “That’s right.

Bedrock will use the funds to accelerate product development and expand its analytics offering to the CPG industry. The company will engage aggressively to fill positions in sales, engineering, customer success, analytics and other functions.

Bedrock Analytics
Bedrock Analytics is driving the growth of today’s leading CPG manufacturers. Cloud-based analytics platform and insight automation tools enable sales managers and business analysts to leverage data power to deliver powerful sales presentations that capture market share and drive increased revenues. Tracking more than $100 billion in CPG sales across more than 80 categories every month, Bedrock’s simple, powerful analytics platform and machine learning algorithms allow anyone within the organization to get the insights they need to close more deals quickly and easily. Visit bedrockanalytics for more information Come on,

Please note that this piece of work originally appeared in English at https://www.vcnewsdaily.com/Bedrock%20Analytics/venture-funding.php. As Investocracy aims to bring global startup news and updates in both English and Japanese to you, it’s important that we attribute original source to you. If you have any questions/concerns please write to us at contact@investocracy.co

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