BirchStreet Systems Receives Minority Investment

Serent Capital, a San Francisco-based private equity firm focused on investing in high-growth technology and services businesses, has made a minority investment in BirchStreet Systems, the leading provider of cloud-based pick-to-pay automation software for customers in the hospitality, restaurant and food service industries.

BirchStreet’s suite of solutions includes eProcurement, Accounts Payable Automation, Inventory Management, Recipe System Management and Capital Projects. Software improves efficiency by streamlining a number of manual processes and creating a comprehensive, intelligent view of expenditure compliance. By doing so, BirchStreet offers value to its customers by reducing costs, simplifying and improving visibility of key business processes, enhancing control over spending decisions and improving on-contract spending compliance. Solutions also provide customers with workflow efficiencies that enable them to optimize back-office productivity. BirchStreet’s customers, including most of the major multinational hospitality brands and many of the largest management companies, spend more than $15 billion on almost 6 million purchase orders to more than 200,000 suppliers annually.

“Since the founding of BirchStreet Systems in 2002, we have focused on delivering exceptional value to our customers as one of the first to market a truly ground-breaking cloud-based technology architecture. Our solutions are highly differentiated by their ability to address both direct and indirect expenditure categories-functionality made possible through the breadth of our product offerings and supplier network,” said Sushil Garg, founder and CEO of BirchStreet.

He continued, “As BirchStreet enters the next chapter of its growth story, we’ve been looking for an investment partner to bring domain expertise to procurement software and hospitality technology. We also sought a partner that brings with it a broad set of resources that will help us deliver on our growth strategy while maintaining our reputation for customer value and product innovation. We feel that alignment with Serent Capital across these dimensions could not have been stronger. “That’s right.

“BirchStreet is a leader and an innovator in the procurement-to-pay sector. As investors, it is rare for us to encounter a business with such a strong market position, the success of which is demonstrated by highly satisfied customers, excellent growth and strong customer retention rates,” said Lance Fenton, Partner at Serent Capital. “We’re incredibly impressed by the business that Sushil and his management team have built, and we’re excited to partner with them to drive continued growth and success. “That’s right.

Serent’s investment in BirchStreet Systems represents its sixth recent investment in Restaurant and Hospitality Technology-Knowland (2012), FranConnect (2014), Compeat (2015), Meeting Intelligence/HIS (2016) and Ctuit (2017)

About the BirchStreet System
Founded in 2002, Newport Beach, CA-based BirchStreet Systems is automating the business and operational process called “procurement-to-pay” The company offers a multi-tenant cloud solution for eProcurement, Accounts Payable Automation (3-way match automation), Inventory Control, Recipe Management and Capital Projects for companies around the world. SaaS improves visibility and control of supply chain and back-office operations The platform and technology connects thousands of businesses in more than 100 countries with a network of more than 345,000 suppliers to improve efficiency, increase transparency, create accountability, strengthen financial controls and reduce compliance gaps resulting in significant business process improvement (BPI) and real supply cost savings.

For more information on BirchStreet, please visit the company website at www. Birch Street System Come on,

About Serene Capital
Serent Capital invests in growing companies that have developed compelling solutions to meet the needs of their customers. As these enterprises grow and evolve, the opportunities and challenges they face change. Principals at Serent Capital have first-hand experience in capturing these opportunities and addressing these challenges through their experience as CEOs, strategic advisors and board members of successful, growing businesses. By bringing its expertise and capital to bear, Serent helps the growing enterprises to thrive. Visit www for more information on Serent Capital Serential Capital Come on,

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