Blissy, Inc. Chicago-based online craft retailer announced $1 today. 01 million Seed investment under Chicago Ventures FireStarter Fund, Lakewest Venture Partners (an investment group consisting of contributions from Buzz Ruttenberg and partners David Mann and Jonathon McCulloch) and a strong group of angel investors, including Brian Spaly (CEO of Trunk Club and Bonobos Co-Founder), Lon Chow (General Partner of Apex Venture Capital) and Binh Tran (Technical Co-Founder of Klout) are also part of this funding.
Blitsy has built one of the fastest-growing craft enterprises in the U. Oh, S And has made its way to over 100,000 members and shipped more than 50,000 orders since it was launched to the public on November 25, 2011 (Black Friday) Blitsy provides a marketing platform that can be used by craft suppliers to launch online promotions while providing Blitsy members with access to exclusive deals on craft supplies. The site also provides a stage for sharing inspirational project ideas among other aspects of community engagement.
‘Blitsy provides a unique way to shop for deals on craft supplies, providing a winning proposal for companies that we support as well as our rapidly growing membership base,’ said Ross Petersen, Chief Executive Officer of Blitsy. ‘Our new investors have collectively built some of the most successful companies in the world, and that operational experience will be extremely helpful as we scale up our company to meet the demands of this growing $30B market. ”
The company’s founders, the twin brothers Ross and Ryan Petersen, along with their sister Katy Weade, had previously sold their latest Arts and Crafts start-up business, digital scrapbooking and SaaS platform, built for ScrapHD’s craft retailers, to Michaels Stores in 2010. ‘Ross, Ryan and Katy have a unique perspective of building a successful business in the craft sector and selling it to the market leader, Michaels,’ said Investor Lon Chow, General Partner, Apex Venture Partners. ‘They will use their extensive technology and marketing expertise to help craft suppliers fight growing trends such as the Private Label from big box retailers that force suppliers to go directly to the consumer. ”
‘We have a unique perspective working in small, medium-sized and enterprise-sized enterprises, all of which are dealing with a virtual world that continues to evolve and change the physical world around us,’ Ross added. ‘Our core competence in e-commerce enables partner suppliers to focus on creating new products that our members will discover through Blitsy. ”
About Blissy:
Blitsy is an online retailer focusing on the $30B+ Arts and Crafts industry. Blitsy provides craft suppliers with a unique sales outlet that doubles as a risk-free digital promotion The founding team is passionate about crafting and gives an authentic voice to its growing customer base. Blitsy members love to receive discounts on items they need while discovering new products to add to their stash of craft supplies.
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