Bloglovin, a platform that pulls users’ favorite blogs into a single, beautiful feed, empowers users to discover and curate content across the world’s lifestyle publishers, today announced that it has raised $7 million in Series A funding. The European investor Northzone led the round with the participation of existing investors, including Betaworks, Lerer Ventures, White Star Capital and Bassett Investment Group, as well as new personal investments by the founders of Babble and SoulCycle.
The investment will enable the company to recruit new talent, accelerate plans to grow users and bloggers across key categories, including Fashion, Beauty, Food and DIY, and introduce new features for engagement and customization.
‘Bloglovin is both a source of inspiration and a guilty pleasure for 16 million users and a professional platform for our growing base of more than 500,000 bloggers from around the world,’ said Joy Marcus, CEO of Bloglovin. ‘The company was founded to simplify and enrich people’s lives by helping them find what they love to read about, all in one convenient and beautiful place. With the support of our investors, we will continue to listen to our users and provide them with more opportunities for healing, discovery and community on our platform. ”
Founded in 2007 in the Swedish garage, Bloglovin was brought to the United States in 2013 and received seed funding from New York-based startup studio Betaworks, venture capital firms Lerer Ventures and White Star Capital, as well as other leading early-stage investors. Joy Marcus, a digital media veteran, was appointed CEO of Bloglovin in February.
‘We are excited to support the continued growth of Bloglovin, which more than tripled in size in 2013,’ said Par-Jorgen Parson, General Partner, Northzone. ‘The combination of visionary Founders and an experienced CEO addressing the women’s lifestyle media market has the potential for real disruption and significant value creation. ”
Par-Jorgen Parson, who won the ‘Investor of the Year’ award at the prestigious European Investor AllStars Awards in 2013, will join the Board of Directors of Bloglovin. He is also on the Boards of Spotify, Avito Ru, Widespace, Video Plaza, Jasper Design Automation Inc.
‘Our community of passionate users has driven tremendous growth over the last 18 months,’ said Bruce Jaffe, Chairman of the Board of Bloglovin and a leading investor. ‘With the support of global partners such as Northzone, we can continue to innovate in ways that increase the user base and further engage our loyal followers. ”
About the Bloglovine
Bloglovin is a platform that brings users’ favorite blogs to a single, beautiful feed and allows them to discover the best content in fashion and lifestyle based on taste, interest and social connections. In 2007, Mattias Swenson, his brother Daniel Swenson and three high school classmates, Patrik Ring, Dan Carlberg and Daniel Gren, created Bloglovin out of a garage in Taby, Sweden, just outside Stockholm. Today Bloglovin reaches 16 million active users from all over the world. Bloglovin is available on the Internet, iOS and Android Visit Blogolovin Com