BloomNation, an online consumer market with more than 2,000 artisan florists across the country, announced the launch of a new Florist Business Center to provide local florists with the tools needed to attract new customers and grow their businesses. The company received $1, too. $65 million in funding from top venture companies Andreessen Horowitz, Spark Capital, Chicago Ventures, CrunchFund and MuckerLab to help independent florists thrive in the $34 billion floral industry dominated by national websites.
‘BloomNation removes the barriers of large online floral brokers by providing the first transparent platform for local florists to be discovered by consumers all over the world. By giving florists the ability to list their own unique designs and sell them directly to consumers, we are solving a huge pain for both consumers and florists,” said Farbod Shoraka, CEO and co-founder of BloomNation. ‘We are also very excited to partner with high-quality investors who have deep expertise in building online markets and who can help us create a superior online floral buying experience. ”
‘At Spark Capital, we are looking to invest in companies operating in market-based industries with an outstanding growth potential,’ said Andrew Parker, Principal at Spark Capital. ‘The floral industry is a huge market that has remained untouched for nearly 100 years. BloomNation disrupts online floral business by addressing the problems of today’s local florists as well as the poor consumer experience in ordering flowers online. ”
The new Florist Business Center includes an innovative feature called BloomSnap, which allows florists to instantly share photos of the customer’s actual arrangement before it is delivered. This addresses one of the biggest pain points of the consumer not having a chance to see their gift before it goes to the recipient. In addition, the Florist Business Center allows florists to set up a free online store with a full-featured point-of-sale system. This includes Customer Management Tools, Sales Analytics, Marketing and Social Media Campaign Management, Website Builders, and the ability to securely process credit card transactions for walk-in and phone orders.
‘Many local florists are struggling to find time and resources to build and maintain an online presence, market their businesses and manage day-to-day business tasks,’ said David Mark, owner of Designs by David, Los Angeles’ premier flower shop. ‘BloomNation provided us with a complete business solution. With easy-to-use tools to run our entire business, I have more time to focus on what I love: designing and crafting beautiful floral arrangements and providing superior customer service. ”
BloomNation provides consumers with a convenient way to order quality arrangements, locally sourced in more than 3,000 cities across the U. Oh, S To order flowers at BloomNation, go to
Towards BloomNation
BloomNation is an online marketplace that allows consumers to discover unique handcrafted floral designs made by local florist craftsmen. The marketplace gives consumers the freedom to choose from over 25.000 unique designs from top florists across the country.
BloomNation is a graduate of MuckerLab, a ground-breaking LA-based accelerator that builds, launches and helps raise funding for category-leading startups. BloomNation is also the winner of the Booth School of New Venture Business Challenge BloomNation is financed by Andreessen Horowitz, Spark Capital, Chicago Ventures, CrunchFund and MuckerLab.
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