BlueConic, a company that helps brands optimize cross-channel marketing opportunities through enhanced customer engagement, today announced a $3 million Series A round led by Sigma Prime Ventures. Series A round brings the total funding of the company to $7 million BlueConic will use the funds to fuel aggressive U expansion Oh, S Market, including moving its corporate headquarters and executive team to Boston and rapidly increasing its sales and marketing presence. The move comes at the heels of the company closing 2013 with an annual revenue increase of 300% over the year.
As consumers increasingly expect customized experience during each interaction with a brand, marketers are struggling to deliver customized and highly relevant synchronized communications. According to Forrester Research’s August 2013 report, ‘Customer Recognition: CI Keystone,’ by James McCormick,’ on a scale and across a wider range of channels, this is much easier said than done. ‘BlueConic,’ reads the report, among other suppliers, helps ‘organizations track customers across channels by applying technology and techniques to combine multiple interactions-collected at multiple points of contact-with each other; and with profiles and/or customers. ”
BlueConic offers a SaaS-based online customer engagement platform that leverages a Big Data Profile Interaction Store and Machine Learning platform to help marketers synchronize relevant communications across web, mobile and social channels in real time. Working in conjunction with existing marketing and web technology, the platform facilitates relevant dialogs and experiences at an individual level across all phases of the life cycle-anonymous visitors, leads and identified customers-enabling improved customer journeys and empowering brands with enhanced customer life values and higher lifts.
‘BlueConic delivers a great ROI,’ said Mark van Leest, media manager at Ajax, one of the largest European sports brands and customer of BlueConic. ‘Its unsurpassed profile-based approach delivered an extremely high click through ratio ticket shop’ to 27. 5 percent and increased pre-season ticket sales by a total of 36 percent. Four per cent ”
Founded in 2010 in the Netherlands by CEO Bart Heilbron and CTO Martijn van Berkum, the company already has more than 70 customers and has leading global brands such as Volvo, ING and Pitney Bowes among its customer base. To date, BlueConic has served more than 10 billion interactions and manages more than 200 million user profiles on behalf of customers.
‘Given all of our discussions at Sigma Prime Ventures with customers in numerous mid-size Us. Oh, S Businesses, it is clear that there is a huge market hole and a huge demand for this kind of SaaS solution. BlueConic answers the question that CMOs and online marketers are keeping up at night with brands of all sizes: how can I better engage anonymous prospects and well-known customers across an ever-increasing number of online channels?’ said John Simon, Managing Director, Sigma Prime Ventures. ‘The platform has proven to be extremely scalable and the company has already seen tremendous success, making it a major addition to the Sigma portfolio. We’re excited to back them up as they move to Boston and take the U. Oh, S Storm Market ”
BlueConic U Oh, S Headquarters is located in Boston’s financial district and has four executives. The company currently has a total of 20 employees. The company is aggressively hiring in both sales and marketing, with projections of 15 U. Oh, S -based and 35 employees in total by the end of 2014;
‘Move our headquarters to the U Oh, S It marks a major milestone in the evolution of BlueConic,” said Heilbron. ‘Sigma is the ideal partner to help us take part in this new market and the next phase of growth. U: U Oh, S -based enterprise marketers are extremely sophisticated and we are very confident that they will see immediate and significant value on the BlueConic platform to help them improve online customer engagement and ultimately their sales and revenue contributions. ”
BlueConic helps brands to optimize cross-channel marketing opportunities through improved customer engagement. It offers a SaaS-based online customer engagement platform that leverages the Big Data Profile Interaction Store and Machine Learning platform to help marketers synchronize relevant communications across web, mobile and social channels in real time. More than 70 brands are currently relying on the platform to solve their customer engagement, channel optimization and marketing authorisation challenges, including Volvo, ING and Pitney Bowes and others. Founded in 2010, the company is headquartered in Boston and has offices in Europe. Find out more at Blueconic’s Com