The Blur Group, whose Creative Services Exchange is changing the face of marketing procurement, announced today that it has completed $2 million in funding. In one of the largest angel financing rounds in Europe, the blur Group attracted investment from a high-profile group of leading business figures and high net worth angel investors.
Leaders from major global players in the retail, advertising, media, technology and finance sectors are part of the group, providing an investor profile that is groundbreaking for the industry.
Investors-including Archie Norman, currently Chairman of ITV and former CEO of Asda, acquired by Wal-Mart; Kevin Lomax, Founder and former Chairman and CEO of Misys Plc and Director of M&S and TIm Schoonmaker, Chairman of Grapeshot Limited and ex-Chairman of Emap Advertising and ex-CEO of Odeon Cinemas Ltd-provide significant experience at the forefront of digital technology.
The Blur Group, based in London, UK and Dallas, TX, USA, has attracted more than 14,000 creative professionals and agencies from 135 countries to its Creative Services Exchange. Since its launch in 2010, more than 300 companies have reported on 700 design, marketing, creative, art and innovation projects, with a total value of just under $10 million for these projects.
Philip Letts, blur Group Founder and CEO, said, “In the same way that we have driven innovation in creative services, we wanted our fund raising to be the most ground-breaking model for high-growth, networked business. These angel investors have unquestioned levels of business expertise, leadership and success in developing world-class operations. Their profile and the depth of their involvement confirm the very exciting proposal of the Blur Group and its Exchange â â â â â â â â â â ¬
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