Capillary Technologies the market leader in cloud-based retail customer engagement management today announced that it has closed a 14 million Series B round of venture financing This new investment adds to the 17 million of Series A funding received in , providing a sizable balance to fund continued growth Sequoia Capital and Norwest Venture Partners NVP led this round The funding will be used to enhance Capillary’s cloud-based integrated marketing platform and grow its partnership ecosystem which already includes Blue Label Engage in South Africa and the American Express US Global Merchants Services group
Continued funding by both Sequoia and NVP is a vote of confidence in our vision and continued traction in the marketplace By harnessing the power of Capillary’s Intelligent Customer Engagement¢ Suite retailer marketers are forming successful and personalized relationships with their customers based on insights from our customer analytics platform across multiple channels said Aneesh Reddy co-founder and CEO of Capillary Technologies Retailers realize a % increase in Average Basket Value and % increase in their customer retention rate by implementing our solutions which is the reason we continue to grow so rapidly around the world ‘
Capillary’s insights-driven integrated marketing platform helps retailers to quickly and easily manage their customer data gain insights and personalize engagement across multiple channels driving a significant increase in sales and loyalty Capillary’s Intelligent Customer Engagement¢ ICE suite of software solutions incorporates everything that retail marketers require to engage with their customers weaving social and mobile experiences into any e-commerce platform or point-of-sale device from legacy terminals to the latest POS devices mobile tablets and online shopping platforms
With the announcement of funding also comes the announcement of a new partner Agilysys Agilysys is a leading developer and marketer of proprietary enterprise software services and solutions to the hospitality industry and operates extensively throughout North America Europe and Asia We are excited to have them on board and our partnership will allow us to bring innovative solutions to companies of all sizes in the hospitality industry said Anant Choubey Vice President of the APAC region at Capillary Technologies
Notable new customers include Marks amp Spencer a leading apparel retailer with stores in Europe Middle East and Asia KFC the world’s most popular chicken restaurant chain Lacoste a leading French bridge-to-luxury brand Keedo a leading children’s clothing manufacturers in South Africa and Courts one of the top electrical IT and furniture retailers in Southeast Asia ‘
We want to continue to provide innovative shopping experiences for our customers Capillary’s insights-driven approach has allowed us to more precisely target prospects in six European countries who will be most receptive to our expanded product line said Zdenek Hasek Head of Marketing at Marks amp Spencer for Czech Republic Poland Slovakia and Baltics
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