Captora today announced the company raised 22 million in Series B financing led by New Enterprise Associates NEA with participation by Series A lead Bain Capital Ventures Captora helps modern marketers discover engage and convert future buyers turning multi-channel marketing into sales pipeline
As part of this financing round NEA General Partner Scott Sandell lead investor in dozens of successful technology companies including Workday Tableau Salesforce WebEx and Data Domain joins the Captora board to partner with the company on achieving its vision to revolutionize new buyer acquisition for marketers
Captora has secured over 30 customers including Marketo Salesforce ServiceMax SnapLogic and AppDynamics in the first year of product availability — demonstrating the urgent need for technology that optimizes content and conversion-driven marketing campaigns across marketing channels such as search advertising and social
Tomorrow’s most successful cloud technology companies will deliver a platform that includes significant domain expertise that makes marketers lives easier said NEA General Partner Scott Sandell Captora offers marketers an entirely new way to grow pipeline more effectively by leveraging existing content across the overwhelming number of marketing channels available today The company’s founding team brings unique experience and leadership to deliver on this vision and we were very impressed by their progress to date ‘
Founding team CEO Paul Albright CTO Anindo Mukherjee and CPO Srihari Kumar together have decades of experience leading companies dedicated to helping marketers achieve their goals faster and more efficiently using cloud technologies
Captora is leading a new era for marketing with an adaptive marketing solution that combines data content and optimization to automatically scale multi-channel campaigns And Captora enhances our customers investment in marketing automation and CRM solutions by driving new buyers into their funnel often before they know our customers brands said Paul Albright Captora Co-Founder and CEO Bain Capital Ventures is a great partner and I am thrilled to work with NEA as Captora extends our leadership position in this emerging market ‘
Albright most recently Chief Revenue Officer at Marketo MKTO has previously held executive roles at market-leading companies such as SuccessFactors SAP NetApp NTAP and Informatica INFA Mukherjee held technology leadership positions at Google GOOGL and BloomReach Kumar was co-founder and CEO of LeadFormix sold to CallidusCloud CALD where he served as VP amp GM of the Marketing Automation division Kumar has also been a co-founder or early executive at a string of successful companies such as Yodlee Ringcube CTXS and VXTrme MSFT
Captora is the first company to take a data-driven approach to the challenge of Adaptive Marketing which allows marketers to discover engage and convert new buyers by intelligently and automatically scaling content-driven campaigns across multiple channels said Ajay Agarwal Managing Director at Bain Capital Ventures We are thrilled with the progress Captora has made since 2012 when they began incubating the concept in our Palo Alto offices We’re excited to welcome NEA as new investors — they bring strong SaaS experience to Captora as we continue to scale the company ‘
Captora is experiencing rapid business growth as a result of helping marketers create a data-driven strategy to reliably discover engage and convert new buyers Sample results include
Conversion rates 50%+ improvement across organic and paid search and advertising channels
Cost per Lead 40%+ improvement of the cost of acquiring new buyers in under three months
Lead volume 20%+ increases on average in less than six months
Captora will be using the additional funds to grow its team expand the product family and to move into new geographies as the company helps more and more marketers dramatically increase new lead volume while improving their cost per lead Captora is hiring for multiple roles which can be found on the Careers page of the company website
About Captora
With Captora Adaptive Marketing marketers discover engage and convert new buyers by intelligently and automatically scaling content-driven campaigns across multiple channels search advertising and social Using advanced data analysis techniques and automated technologies Captora not only dramatically increases new leads but also significantly reduces the cost of acquiring of new buyers Captora customers include AppDynamics Eucalyptus International Culinary Center Marketo Salesforce ExactTarget ServiceMax and SnapLogic For more information visit a href=”http://www captora com target=”_blank”>www captora com
