ChoiceStream a full-service programmatic media-buying company today announced that it has raised $7 5 million in Series B funding led by New York-based Fred Alger Management This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform
This funding will be used to expand ChoiceStream’s programmatic platform by further investing in our survey-based targeting dynamic creative and audience insights capabilities says Eric Bosco CEO of ChoiceStream
According to Bosco ChoiceStream is positioned to take advantage of the market opportunities presented by the rapid expansion of programmatic ad buying as real-time bidding becomes an essential element in Web and mobile advertising The programmatic market is projected to exceed $18 2 billion in U S revenue by , according to a report by Business Insider Intelligence ChoiceStream now serves more than 150 brands and agencies
Daniel Chung CEO and Chief Investment Officer of Fred Alger Management which led the Series B funding said At Fred Alger Management our mission is to invest only in growing companies that have the management and business models necessary for longstanding success and we think ChoiceStream is a leading example ‘ Mr Chung will join ChoiceStream’s board of directors
About ChoiceStream
ChoiceStream delivers top-of-plan results for online video and mobile advertisers Unique real-time polling finds the ideal audience Real-time bidding and machine learning optimize the buy and dynamic creative engages the audience with dynamic and relevant ads ChoiceStream’s concierge level services include creative development campaign management complete transparency and custom insights Companies like Zappos Dunkin Donuts and AAA use ChoiceStream to drive results For more information on ChoiceStream please visit a href=”http://www ChoiceStream com target=”_blank”>www ChoiceStream com
