ClickSquared a global provider of cross-channel marketing software and services today announced the closing of a 9 million round of equity financing led by Staley Capital and including the company’s existing group of investors — Flybridge JMI Equity and ABS Ventures
This round of funding is a testament to our investors confidence in ClickSquared said Wayne Townsend CEO of ClickSquared These investments allow us to expand on the momentum built with the recent release of our ground-breaking SaaS marketing platform the Cross-Channel Marketing Hub the Hub It is clear from the initial demand that the company has tapped into an unmet need and we had an opportunity accelerate the company’s growth We’ll primarily devote the funds to increasing the visibility of ClickSquared in the marketplace growing our sales force to manage the strong demand for the Hub and making the incremental infrastructure investments to ensure the highest possible quality service to our fast-growing client base ”
ClickSquared has a rich heritage in email marketing and delivery direct mail production customer analytics and campaign management — the result of a series of R&D initiatives strategic acquisitions and mergers since its founding in 1999 ClickSquared is recognized as a Strong Performer in the most recent The Forrester Wave Email Marketing Service Providers Q4 , and recognized in the Forrester Research Inc report US Database Marketing Service Providers Alternatives to Consider released in July The report declares that ClickSquared has edged ahead of the digital pack through its combined top score in the categories of database management execution and fulfillment analytics creative services and strategy and consulting services
Marketing automation software is a 5B market that is growing steadily and as we’ve seen in the ERP CRM and SFA software markets we expect the demand to fundamentally shift from on-premise big software to the cloud ClickSquared understood there was a need for a cross-channel SaaS marketing solution and with the Hub is uniquely positioned to become the market leader in this fast-growing space said Amit Basak general partner with Staley Capital
Basak continued Marketers need the ability to design and quickly execute targeted campaigns Without an integrated solution that automatically connects the relevant message to the right customer using the right channel they cannot do so ClickSquared solves this urgent problem for some of the best marketers in the world and will undoubtedly continue to innovate We are delighted to partner with this management team and with this strong group of investors including JMI Flybridge and ABS Ventures ”
We are pleased to welcome Staley Capital into the investment group and to have Amit join the board of directors said Brad Woloson ClickSquared’s chairman and general partner at JMI We look forward to working with Staley and the strong team that Wayne has assembled at ClickSquared to continue to develop world class software products and create value for marketers ”
ClickSquared’s Cross-Channel Marketing Hub marries enterprise-class campaign management marketing database management and customer intelligence tools with delivery and execution across email print web survey mobile and social channels The Hub consolidates and integrates the features and functionality typically found in standalone channel platforms and gives marketers a tightly integrated analytics-driven cross-channel marketing and delivery capability
About ClickSquared
ClickSquared is a global provider of cross-channel cloud marketing software and services With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs ClickSquared’s pioneering Cross-Channel Marketing Hub orchestrates and delivers analytics-driven relevant and personalized customer communications across email direct mail social survey mobile and web channels Backed by a team of marketing technology and vertical-industry experts that are passionate about client success ClickSquared enables organizations of all sizes to maximize the return on their marketing investment
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations The Boston Celtics Capital One Bank Miami Dolphins Dr Pepper Snapple Group Four Seasons Hotels and Resorts Greyhound HomeAway Hyatt Lenovo Leading Hotels of the World and Santander
ClickSquared has offices across the United States including its headquarters in Boston Massachusetts as well as offices in the United Kingdom For more information call +1 857 246 7800 or visit http://clicksquared com/ or via the links below
About Staley Capital
Staley Capital is a growth capital investment firm focused on investments in technology-enabled business services companies with explosive growth potential and differentiated value propositions Targeted industry sectors are tightly focused on application software and services in digital media marketing and advertising Internet services retail IT solutions business process outsourcing healthcare IT and financial services The Staley Capital team has developed and executed a highly successful investment strategy that matches diverse private investment and operating skills to its investment focus The partners ability to help portfolio companies is derived from over 30 years of investing and 60 years of senior executive management experience at Fortune 100 and privately-held companies To learn more visit a href=”http://www staleycapital com target=”_blank”>www staleycapital com
