Egypt’s laundry startup Makwa raises six-figure investment

Makwa, a Cairo-based on-demand laundry service start-up, announced that it has secured a six-figure investment from an angel investor earlier this week.

Details about the exact sum of the investment and the name of the investor are not disclosed. However, according to Makwa, the investment will help to expand its team, upgrade the technology, and accelerate the expansion.

About Makwa

Founded in 2018 by Aly Eteiba, Makwa is a mobile app providing doorstep dry cleaning and laundry pick-up and delivery services. It enables users in Cairo users to find laundry services more conveniently at affordable prices. Users can book their laundry services including ironing, washing, and dry cleaning through its mobile application.

As per the user’s request, Makwa’s agent can pick-up and deliver the clothes to the user’s location at different time slot options available. In addition, it also has the option to add special washing/ironing instructions, review orders’ history, rate the service, track orders, and make payments online through the app. In July 2019, the start-up introduced the option of paying with credit cards, besides the traditional cash payment.

To offer good quality and seamless services, the Egyptian start-up has partners with high-quality vendors to clean the clothes, along with the other services, while following Makwa’s guidelines and meeting its stringent specs.

Previously, Makwa was part of Flat6Labs Cairo’s Fall 2019 cycle. Additionally, it was also one of the few start-ups to have made it to RiseUp’s Pitch by the Pyramids finals.

Statements from Makwa

Aly Eteiba, the founder and CEO of Makwa, elaborated on the benefits of the latest investment. He said, “The investment coupled with the investor’s experience will help us continue to revolutionize the laundry industry for consumers and laundry professionals alike. We are solving a problem that every household has had an issue with at some point in time. Our goal is to offer our customers a convenient, hassle-free, and enjoyable customer experience, and at the same time deliver a reliable and consistent product and service.”