Sarah Wig writes articles for Investocracy News, a news and media platform focusing on startup news from Africa and Asia

Insider, a Singapore based multichannel growth management platform, announced that it has secured US$ 32M in its Series C funding round led by US-based VC firm Riverwood Capital.

Other investors that participated in the round included Sequoia India, MENA-focused investment firm Wamda, and US-based Endeavor Catalyst. The recent funds raised brings the start-up total financing to date to US$ 47M.

According to the company, the additional capital will be used to improve its platform, expand its R&D team, and for global sales and marketing efforts.

About Insider

Insider enables enterprise marketers to connect customer data across channels and systems, predict future behaviour with an AI-powered intent engine, and deliver individualised experiences to customers through an AI powered platform.

The platform offers a wide set of product features in the market and coordinates offline and online data across the unified platform and its engagement channels. The AI intent engine consists of more than 15 algorithms which enable marketers to predict precisely which customer segments are likely to convert, buy and churn, and then design accordingly optimised experiences. Insider helps drive growth throughout- from acquisition to activation, revenue and retention- by impacting ROI metrics like conversion rate, average order value, CAC, LTV.

Presently, Insider has a clientele of over 800 global brands, including UNIQLO, Singapore Airlines, Estée Lauder, Samsung, Carrefour, Marks & Spencer, Dominos, Toyota, AVIS, Allianz, IKEA and CNN.

Insider employs more than 550 people across 24 countries worldwide with offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.

Additionally, Insider is heavily led by woman as 50% of the top executives in the company are women including the CEO, CMO, CFO, and CPO.

insider logo

Future Plans

Hande Cilingir, CEO and Co-founder of Insider, said that till now Insider has just focused on leading in high-potential markets in the Eastern part of the world. However, in addition to growing substantially in the existing 24 countries, it is now ready to enter the US market. He believes that Insider’s “fresh solutions to marketers’ biggest pain points will be a major differentiator.”

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