Appentive (www) Appentive Com), the leading enterprise SaaS software platform for mobile customer communications, today announced the completion of a $5 deal. 3M Series A fundraising round led by SurveyMonkey ( Monkey of the survey Com) and Ventures of Origin Previous investors of the company, including Founders Co-op and Golden Venture Partners, also participated, along with the founders of the company. In addition, the company will add Damon Cronkey, Senior Vice President, Corporate Development and SurveyMonkey Strategy, to its Board of Directors. The company plans to use the funds to expand its suite of in-app customer communication tools and to accelerate its sales, marketing and product development activities.
Apptentive co-founder and CEO Robi Ganguly said, ‘Mobile is rewriting the rules on customer engagement. It was clear to our team that SurveyMonkey shared our belief in the power of customer interaction and that their market expertise would give us unique advantages when it comes to delivering to our customers – the first mobile vision. ‘Ganguly added,’ I see this as not only an investment, but, more importantly, the start of a very productive partnership. ”
‘As the first company to use technology to transform the way consumers gather feedback and the current leader in space, we believe it is very important to support this growing ecosystem,’ said Cronkey, SurveyMonkey. ‘We believe that Apptentive will further change and innovate consumer feedback as companies search for mobile-specific solutions. ”
In addition to the lead investment of SurveyMonkey in this round, the company will partner with Apptentive to provide technical and product interactions for the benefit of both company customers, including the Fortune 500 Enterprise brands.
Powering over 5 million in-app customer interactions per month, Apptentive’s tools are integrated into thousands of popular mobile applications. With a global consumer audience of more than 150 million people, the company’s tools help drive significant increases in mobile customer satisfaction and retention for a number of Fortune 500 companies. Apptentive’s proprietary ‘Love Score’ app-assessment tool and app store review dynamics research have helped business leaders to improve mobile customer relationships.
Apptentive’s early success in supporting traditional retail and consumer brand applications attracted Origin Ventures, a Chicago-based VC firm with deep ties to many of the world’s most successful consumer companies, to participate in the Series A round as well. Brent Hill, Origin Ventures partner, said, ‘Engaging a mobile customer requires the best tools and data. We’re excited to help an innovator like Apptentive build customer engagement on a growing list of leading marketers. ”
About Appentive:
Apptentive was founded on the ‘Customer Love’ principle-that every company is committed to earning customer loyalty and commitment, and that mobile communications have become the most efficient way to gain customer trust. The Apptentive SaaS platform provides the easiest tools for mobile app manufacturers to communicate directly with their customers. Integrated in Urbanspoon mobile apps, Intercontinental Hotels Group, Overstock Come, Concur, Allrecipes Com, and more than 100 other large enterprise customers, Apptentive’s software generates millions of mobile customer interactions every month. The company is based in Seattle, Washington, D.C.
About the Monkey Survey:
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses each day. SurveyMonkey has revolutionized how people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better choices and has built technology based on more than 10 years of experience in survey methodology and web development. Customers include 99% of Fortune 500, academic institutions, organizations and neighborhood soccer leagues all over the world.
The company has over 450 employees worldwide, headquartered in Palo Alto, CA. Visit
