AskNicely, the #1 rated customer experience platform, today announced a USD 10 million Series A round and the launch of Conversations, a smart customer feedback framework.
The investment round was led by Nexus Venture Partners, with the participation of existing investors Blackbird Ventures and K1W1. Abhishek Sharma of Nexus Venture Partners joins the AskNicely Board With this new investment, AskNicely will continue to build a platform that helps businesses stay on top of customer feedback, motivates staff to deliver better customer experience and encourages customer advocacy.
“This funding reflects an accelerated shift in the way modern businesses approach customer experience. More leaders recognize the urgent need to ensure the experience of every customer hitting the mark so that they can become champions of the brand and ultimately accelerate growth,” said Aaron Ward, co-founder and CEO of AskNicely. “It’s no longer enough to do an annual customer survey and get a stroke-beardy in the boardroom. This movement is about helping businesses ignite a client-obsessed culture across their entire workforce, all powered by real-time feedback from customers. “That’s right.
“No one is looking to invest in technology to drive marketing and sales, yet many companies are blind when it comes to managing customer experience. It’s not going to be long before we look back and shake our heads at how we used to run businesses without customer experience software,” Aaron added.
The announcement follows the recent USD 8 billion acquisition of Qualtrics by SAP, which underscored the value of customer experience in the stack of marketing technology. “We have been huge believers in customer experience as a top priority for companies around the world, yet it is surprising that most have no scalable means of systematically measuring, analyzing and operating it,” said Abhishek Sharma of Nexus Venture Partners. “We were blown away by AskNicely’s ease of use and simplicity. AskNicely, rated as the #1 Enterprise Feedback Management platform on the G2 Crowd, has a highly ambitious product vision and is perfectly positioned to help businesses gain superior customer experience. “That’s right.
The latest product advancement, Conversations, captures feedback in a familiar chat format where questions vary dynamically based on the customer’s situation and sentiment. “Traditional surveys are more like interrogation when they should be conversations,” Ward says. “With AskNicely Conversations, businesses now get more responsive feedback from more customers by avoiding asking a lot of unnecessary questions and making sharing feedback feel like answering a text message-it’s just a matter of seconds. ‘Supports all popular customer experience metrics including Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES) and integrates over 40 different platforms including Salesforce, Microsoft Dynamics, Salesforce Marketing Cloud, Intercom, Zendesk and Hubspot.
AskNicely now has more than 50 employees across its offices in Auckland, New Zealand, where it was originally founded, and Portland, Oregon, where the company is now headquartered. “Portland is the perfect base for building an iconic customer experience platform. This city ‘gets’ customer experience more than any other city in the world that enables us to build a truly authentic, client-obsessed culture,” explains Aaron.
About AskNice
AskNicely is a customer experience platform that helps more than 1,000 businesses worldwide deliver great experience using feedback from customers in real time (based on the Net Promoter Score framework) Rated as G2Crowd’s #1 Enterprise Feedback Management Platform, AskNicely helps frontline staff deliver the right experience for every customer every day. Founded in 2014, AskNicely is based in Portland, Oregon and Auckland, New Zealand. Visit https://www to learn more. Astonishingly Come on,
About Nexus Venture Partner
Nexus Venture Partners is a leading early-stage venture capital firm that operates as a single team between the US and India. With decades of experience in building and financing globally leading companies, Nexus manages more than USD 1 $5 billion for all funds The Nexus family includes the H2O family. Iai, Druva, Postman, Headspin, Helpshift, Infoworks, Cloud Com, Minio, Aryaka, Kaltura, Pubmatic, Mezi, Gluster, Biz2Credit, Rancher, Clover, Delhi, Snapdeal, Shopclues, and OLX For more information, please visit https://nexusvp Come on,
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