Athos, the innovator of next-generation fitness apparel, announced today that $35 has been closed. Investment of 5 million under Social Capital The round includes the participation of apparel giant MAS Holdings, Lightspeed Venture Partners and Felix Capital, as well as existing investors DMC, early FitBit investor True Ventures and angel investor Joe Lacob, managing partner and chairman of Golden State Warriors.
Athos will use this capital to continue to drive innovation in wearable fitness technology, to scale up increasing consumer demand and to expand its team-including recent additions to Don Faul (COO) and Rose Yao (VP of Product) Don brings a wealth of executive experience in sales, marketing and operations from previous roles to Pinterest, Facebook and Google. Rose is an experienced product leader with experience working on consumer products for Facebook and Google.
Chamath Palihapitiya, founder and managing partner of Social Capital, said:
‘We are seeing a great deal of demand from people looking for technology to help improve their fitness. Athos is at the forefront of this trend, delivering simple yet powerful insights that help people get more out of their workouts. It is exciting to see a strong momentum and an ambitious road map that will continue to transform the fitness industry. ”
Since the launch of its first product six months ago, Athos has gained considerable traction for its smart training apparel. Athos’ clothes measure muscle performance using EMG (electromyography) as well as heart rate and acceleration. These data are transmitted to the mobile device of the user, along with simple, workable insights to help them achieve their individual objectives.
Dhananja Jayalath, CEO and co-founder of Athos, said:
‘My co-founder Chris and I have created Athos to solve a very real problem. We both cared for a ton of our health and fitness and spent hours in the gym every week. But we did not know how to train So we set out to build something that could help us achieve our personal fitness goals, something that would help us do the right exercises, with the right shape, with the right intensity.
‘Athos’ mission is to help people train more effectively to achieve their fitness goals. We do this by bringing together the most relevant fitness data and state-of-the-art exercise science to deliver simple, actionable insights that allow you to get the most out of every minute you spend working out. Whether you’re trying to get stronger, lose weight, or just feel healthy, we want to help you get the most out of your time and effort to make it easier to achieve those goals. ”
Some of the nation’s top sports performance institutes have been implementing Athos’ technology in their elite athletes and sports teams training programs. Los Angeles-based ProActive and Fast Twitch in Miami are using Athos to train some of their world-class athletes, including Karl Anthony Towns, Clay Matthews and Elvis Dumervil.
Now that Athos technology is available to consumers, the company’s mission is to bring innovation to anyone who cares about their fitness. The insights of Athos allow users to set benchmarks and track progress, helping people at all fitness levels to get the most out of their training and achieve their goals more effectively.
Joe Lacob, CEO of the Golden State Warriors, added:
‘The Warriors have started using Athos’ technology in their training arsenal, and now people of all fitness levels have access to the same innovation. Understanding which muscles are firing, and how hard they are working, are the pivotal metrics to train. Whether you’re an athlete or just starting out, Athos gives you the tools you need to improve your fitness and work towards your goals – no matter what that might be. ”
Started in 2012 with co-founders Dhananja Jayalath, Christopher Wiebe and Chamath Palihapitiya, Athos was born from an advanced engineering project at the University of Waterloo. The technology of Athos incorporates electromyography or EMG, the gold standard for measuring muscle activity. Until now, the benefits of EMG technology have been exclusive to clinical settings and high-performance institutions. Athos makes EMG accessible, seamlessly embedded in the comfort of the workout equipment.
Athos About
Based in Redwood City, CA, Athos is an innovator in next-generation fitness apparel, providing unparalleled insight into physiology and performance. Athos Technology delivers these insights to people at all fitness levels, providing a personalized and motivating training experience that empowers people to exceed their fitness goals and lead healthier lives. For more information or to request a demo, please visit the Athos website at www. LiveAthos: Come on,
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