The recent increase includes the participation of previous investors, Voyager Capital, and members of the Alliance of Angels. The new funds follow the previous Series A round, which took place in April 2013.
Funding will be used to expand product offerings as well as new product and business development both in the U. Oh, S And U, U K, K
‘We are set to continue strong growth this year and this latest round of funding will help accelerate product development and growth as a company,’ said CEO Henry Lawson. ‘There is a clear demand for our technology, which focuses on personal preference and proximity, simply to deploy it as quickly and intelligently as possible. ”
AutoGraph has worked with a number of retailers, financial institutions and mobile carriers to better monetize and engage their mobile customers through the use of its patented technology, which is used to create personal interest profiles with online identities or autographs.
The technology that works with apps and websites has demonstrated market validation with the successful deployment of the ‘iBeacon’ facility on Regent Street in London, as well as with other businesses and industries. It provides consumers with information based solely on their personal preferences and proximity, while giving businesses more than 5,500 data dimensions pertaining to the individual consumer and validated by them.
Consumers can change or delete their identities whenever they choose, giving them the power to choose which information they receive.
According to Lawson, almost 95% of users enjoy swipe-voting (or ‘swoting’) inputting and controlling their brand and lifestyle preferences. In addition, the AutoGraph data set is a first-party ‘Clean Data’ that has been verified by consumers in more than a billion swotes that generate value for marketers. In fact, Lawson added that one Tier-1 mobile carrier increased its marketing understanding of each subscriber by 60X using autoGraph.
The latest funding brings the company’s total funding to $7 $4 million
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