Backtracks, a pioneer in podcast analysis, announced $2 today. 1 million seed funding under the leadership of Moonshots Capital Also participating in the round were Capital Factory, Sputnik ATX, Next Coast Ventures, Bull Creek Capital and BNSG Capital. The funding will be used to further product innovation and staff key positions to boost growth Kelly Perdew, co-founder and Managing Partner of Moonshots Capital, will join the Board of Directors as part of the funding.
Backtracks is a B2B monetization and audio analytics platform that helps unlock the meaning and value of the spoken word through podcasts. Its Open Podcast Analytics (OPA) based platform gathers behavioral and performance metrics that podcasters and advertisers need to make informed choices. Backtracks provides access to unprecedented, detailed audience data, including who, what, when, where, and how they listen to podcasts. These features allow podcasters and advertisers to run highly targeted audio campaigns using this data.
Backtracks is led by two highly technical and experienced co-founders, Jonathan Gill and Kevin Wright. They are an audio-oriented team that has worked on over 30 albums, voted for the Grammy Awards, worked on NASA Space Station software, held multiple patents, and built massive e-commerce and payment systems for the likes of Dell, American Express, and Visa. They also worked together as early team members of Mozu, who successfully joined Vista Equity Partners.
“Podcasts and spoken word audio content are experiencing a massive increase with an expected 53% increase in listenership over the next four years. Backtracks enables audio content creators and brands to leverage the power of that growth to own their revenue and drive public growth,” said Jonathan Gill, CEO of Backtracks. “We love Moonshots Capital’s experience as an operator, their extensive network, and their reputation as an entrepreneur. We are honored to have them and our new investors on board as we modernize this sector. “That’s right.
Backtracks has developed the most detailed and workable set of podcast analytics built on the Open Source OPA standard in the world. Podcast publishers, listening apps, aggregators, and ad networks are capable of knowing, understanding, and even predicting their audience’s listening and consuming behavior across native mobile apps and the web.
“We’re extremely excited to invest in Backtracks because it’s a very compelling solution for advertisers in the growing podcast space. Jonathan and Kevin’s technical and entrepreneurial background give us confidence in the potential of the company’s moonshot,” said Kelly Perdew. “Audio, and specifically podcasting, is one of the fastest growing consumer channels and one of the most efficient for advertisers. Backtracks’ unique and in-depth solutions for audiences, content creators and brands unlock extreme market value. “That’s right.
“Podcasting is a massive market that is ripe for disruption and Jonathan and Kevin are part of the team,” said Michael Smerklo, co-founder and Managing Director of Next Coast Ventures. “They are seasoned founders with deep domain expertise in the complexities of designing an industry-agnostic platform that can integrate different offerings for large and small customers. Backtracks is not just a company that has the most advanced analytics or the latest monetization tools to leverage advertising, its platform truly serves as a one-stop shop for brands that want to expand their reach and unlock the full potential of podcasting. “That’s right.
About the backtrack
Backtracks helps audio content creators and brands to know and increase their audience and revenues. Our extensible platform is aligned with audiences and brands while boosting knowledge and revenue from behind the scenes. Visit https://backtracks for more information Well, fm
About Moonshot Capital
Moonshots Capital is a seed-stage venture capital firm that invests in exceptional leadership. Great leaders are difficult to come by We believe that the best are military-trained or trial-by-fire entrepreneurs who have the ability to motivate others to act, inspire trust, and plan heuristically. We invest with conviction when these attributes are present
Moonshots Capital, with offices in Los Angeles and Austin, was founded by a veterans’ team in 2017. The GPs have collectively operated 14 companies and have personally invested in more than 70 companies. Beyond capital, we are deploying our military and entrepreneurial experiences and networks to help global companies grow.
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