Badgeville, Behavior Platform and global leader in gamification, today announced the closing of the Series C Venture Financing Round The round was led by InterWest Partners, with the participation of previous investors, bringing Badgeville’s total financing to $40 million in just 20 months since its launch. As part of this latest round, InterWest General Partner Doug Pepper will be welcomed by the company to its Board of Directors.
“Badgeville solves an increasingly important business need: helping businesses understand and influence user behavior across every digital touch point. By providing a true Platform-as-a-Service solution, the company has quickly become a leader in gamification-and an unparalleled innovator in how businesses should approach user engagement, employee efficiency and customer loyalty,” said Pepper, who also serves on the board of several SaaS companies, including Marketo and Spredfast. “Badgeville has all the indicators of a successful SaaS company: a highly sophisticated platform, a world-class management team and a growing market. “That’s right.
Gartner Research estimates that more than 70% of Global 2000 organizations will have a gamified application by 2015. A separate industry firm, M2 Research, reports that the gamification market will reach $2.00 $8 billion in U Oh, S Up to 2016
Launched in September 2010, Badgeville enables world-class companies to measure and influence user behavior. It is the most versatile and powerful gamification platform, serving virtually every sector, including technology, retail, healthcare, financial services, hospitality, education and employee performance management.
Badgeville’s clients use its cloud-based platform to increase engagement, increase customer and employee-based user experience. This platform infrastructure brings Badgeville’s world-class database to a private cloud environment, ensuring enterprise-class security and scalability.
“Badgeville has rocketed from its launch and Series A funding all the way to Series C funding in just 20 months, far faster than most SaaS companies,” said Jeff Crowe, General Partner, Norwest Venture Partners, who led the Badgeville Series B investment and participated in this round. “Investors, including ourselves, are excited about both the major untapped market opportunities and the rapid progress that Kris and the team have made in taking the lead in Behavior Lifecycle Management. “That’s right.
In less than two years, Badgeville has been leading this market:
Built the largest global customer base of more than 165 customers, including Oracle, EMC, Deloitte, Dell, Samsung, CA, NBC, Walt Disney Company, Universal Music, Recyclebank, oPower, Fox, Vevo, Barnes & Noble, eBay’s X. Commerce, Panera Bread, Rogers Communications, Bell Media, Active Network, Danone, Ford, together with Top 3 global technology and Top 5 global financial services company
Created the world’s first and only Behavior Platform, expanding gamification from a silo user experience to a world-class Platform-as-a-Service technology that enables a company to measure and influence user behavior across all of its websites, mobile sites, and full suite of enterprise applications.
Launched the industry-leading “Cloud Connector” program, with Yammer, Bazaarvoice, Klout, Sharepoint, IBM Connections and Salesforce integrations already live and deployed. Com and Jive Software in private beta with select clients
Scaled to support global companies in more than 18 countries and dozens of multi-national Fortune 1000 companies
Expanded to London, Austin and New York to provide regional service hubs for its rapidly growing client base.
Launched the first ISV program of the industry Industry leaders integrating Badgeville into their core technology offerings to make them more engaging include Oracle, Kaiser Permanente’s Avivia Health, and Saba.
Established the most comprehensive partner network across the gamification industry, with partnerships including Bazaarvoice, Janrain, Yumemi, Livefyre, Echo, Live Gamer, Razorfish, Salient6, Peoplebrowsr and Cloudsquads.
Recognized numerous industry awards, including the Forbes Top 100 Most Promising Company in America, the Gartner “Cool Vendor in Social CRM,” the OnDemand Top 100 and the TechCrunch Disrupt Audience Choice Winner.
Received patents and recognition for its award-winning technology, including Behavior Engine, Dynamic Game Engine, Reputation Mechanics and Social Mechanics.
Launched the industry’s only Gamification Frameworks, a combination of best practices, behavioral psychology and social game design expertise, visualization, technology and deployment automation that enables world-class companies to live with sophisticated behavioral programs in weeks, not months.
Helped customers achieve real business results across customer and employee experience, including 500 per cent increase in user feedback, 140 per cent increase in on-site time, 60 per cent increase in employee engagement, 80 per cent increase in user registration, 600 per cent increase in shop clicks, 250 per cent increase in training compliance and 2000 per cent increase in social shares
The team has grown to more than 70 employees in four offices around the world, with team members from companies including Salesforce. Com, American Express, Zynga, Lithium Technologies, Amazon, Cisco’s WebEx, Electronic Arts, IBM
Skyrocketed has become the world leader in gamification deployments, focusing on consumer, employee, developer and partner audiences. Badgeville is the only company with deep expertise across all of these Fortune 1000 audiences.
“InterWest Partners brings a wealth of experience in high-growth Software-as-a-Service, and we look forward to their strategic support in our continued global expansion,” said Kris Duggan, CEO of Badgeville. “Our momentum is a testament not only to explosive market demand for gamification and behavior management solutions, but also to our team, our platform approach that delivers real business results, and, most importantly, to our valued customers and partners who are innovating on what it means to be a social business. “That’s right.
About Badgeville:
Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence their behavior across customer, partner, developer and employee communities. Badgeville’s global client list is the leading provider of SaaS enterprise gamification solutions and services to the world’s most innovative companies in virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is located in Menlo Park, California. It has offices in New York and Europe
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