Counter Brands, LLC-the parent company of Beautycounter, a leader in safer skin care and cleaner cosmetics, today announced that Mousse Partners Limited has made a strategic investment in the company.
Mousse Partners, a single-family office with deep experience investing in the consumer and beauty sectors, will provide invaluable support to Beautycounter’s next phase of growth. Investment will accelerate the strategic initiatives of the Company, including the development of a more robust omni-channel business, and provide capital for investment in technology as well as digital and brand marketing. TPG Growth also participated in this financing round, having previously invested in the company in 2014. The terms of the transaction have not been disclosed
Beautycounter, based in Santa Monica, CA, was launched in 2013 by Gregg Renfrew, Founder and CEO. Known for its innovative skin care and beauty products, Beautycounter has continued to stay ahead of the industry by developing a rigorous Ingredient Selection Process. Well, while the U Oh, S Since 1938, Beautycounter has not seen any major federal updates to personal care legislation, developing innovative products that raise the bar for industry health and safety standards. Beautycounter is currently being sold through a multi-channel distribution platform, including a network of independent consultants, e-commerce and strategic retail partners.
“We believe that consumers have the right to safe products without sacrificing quality or performance. The investment of Mousse Partner will help us to deliver better products to consumers that they can trust,” said Gregg Renfrew, Founder and CEO of Beautycounter. “We are excited to work with Mousse and to benefit from their deep strategic, operational and sector expertise. They will be instrumental in helping us accelerate our growth as a leader not only in a safe beauty area, but in the beauty industry as a whole. “That’s right.
Parker Hayden, Managing Director, Head of U Oh, S Private Equity at Mousse Partners said, “We are thrilled to partner with Beautycounter and its talented management team to support their efforts to lead the movement of safe ingredients within the beauty industry. Gregg is not only an inspirational founder who unites the community to a shared goal of using safe and effective products, but also a visionary. We believe that the trend she began with Beautycounter will eventually become the norm for all beauty products. “That’s right.
“Gregg and her team are not only creating outstanding products, but are building a movement that we believe can change the beauty industry and the lives of consumers for the better,” said Mike Stone, Partner at TPG and CIO of The Rising Fund. “We are excited to continue partnering with Beautycounter as they pursue their next stage of growth. “That’s right.
Parker Hayden will join the Board of Directors of Beautycounter immediately
The Beauty Counter
Beautycounter is the leader in safer skin care and cleaner cosmetics. The Santa Monica, CA-based brand is driving a national movement to improve transparency and accountability in the beauty industry, including advocacy to update federal regulations that have remained largely unchanged since 1938. The company’s mission is to get safer products into everyone’s hands. “Beautycounter develops and distributes nearly 130 products across skin care, color cosmetics, advanced anti-aging, children, baby and personal care collections. Beautycounter is a B Certified Corporation Founded in 2011 by Gregg Renfrew, Beautycounter launched in 2013 as a direct-retail brand (direct-to-consumer through multiple channels) now available through more than 25.000 consultants across North America, online at Beautycounter. Com, through strategic partnerships Please visit www for more information. Beautiful Counter Come on,
About Mousse Partners
Founded in 1991, Mousse Partners Limited (‘Mousse Partners’) is a single-family office that invests in a wide range of asset classes, including private equity, venture capital, real assets, equities and hedge funds. Mousse Partners invests through funds as well as directly into companies and supports its partners with deep industry knowledge and flexible, long-term capital. Mousse Partners is based in New York City and has offices in Beijing and Hong Kong.
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