The round was led by RRE, Foundry and Amasia, with the participation of You & Mr Jones. Having raised $28 million to date, Beeswax’s continued growth across North America, Europe, and APAC is fuelled by the company’s alignment with major industry shifts, including the rise of Connected TV and the rise of brands in their programmatic strategies.
Beeswax’s Bidder-as-a-ServiceTM (BaaS) platform, with 150% year-over-year revenue growth, empowers its customers with a cloud-based programmatic purchasing system that can be customized and integrated to meet their unique business needs. The flexible nature of the BaaS platform offers companies seeking to exercise more control over their programmatic strategies a cost-effective, efficient and scalable alternative to custom-built software or typical DSPs.
“Beeswax’s mainline proposal as a Bidder-as-a-Service, in addition to stellar leadership, puts them in an incredibly attractive light. For an industry that has spent the last few years demanding more transparency from the advertising ecosystem, the emergence of a SaaS technology designed to meet these demands is not only a rare but a major step forward,” said Seth Levine, co-founder of the Foundry Group. “Bringing this differentiator to the Connected TV capability only reinforces their position. “That’s right.
Expected to increase to two-thirds of global digital media spending this year, programmatic is increasingly becoming the mainstream digital media trading method. With a diverse set of media and marketing clients, including Twitch, FourSquare, Cognitiv, Social Point, Dailymotion, Tresensa and Iotec, Beeswax enables businesses to transform their programmatic strategies into scalable revenue channels.
“With Beeswax’s Bidder-as-a-Service technology, Twitch enables advertisers to reach their highly committed customers across and outside the Twitch network,” said Brian Christmas, Director, Advanced Media Services at Twitch. “The flexible infrastructure provided by the Beeswax platform enables us to deliver customized, high-quality, dynamic ad units, further support Twitch’s already loyal customer base and drive our business. “That’s right.
Beeswax’s growing customer pool ranges from media companies, such as Twitch, integrating BaaS technology into their advertising stack, to brands looking to market their product, such as gaming company Social Point, which can deploy custom bidding algorithms to meet their specific ROI needs.
“Since bringing our programmatic strategy in-house through Beeswax’s Bidder-as-a-Service technology, we have been able to double our mission to connect the world through gameplay while driving our business far more effectively,” says Sharon Biggar, Chief Marketing Officer at Social Point. “The flexibility of the Beeswax platform, allowing us to choose our own supply and bring our own customized optimization algorithms to the table, coupled with their flat pricing structure, has enabled us to maximize the ROI of our advertising. “That’s right.
“Brands shouldn’t look at the upward trend of programming and don’t do anything about it. At the end of the day, success in programmatics leads to market success,” said Ari Paparo, CEO of Beeswax. “When marketers make programmatic a core competence in the stack, they begin to recognize a scalable revenue channel that can compete, at the highest level, with Google and Facebook. “That’s right.
Visit www to learn more about Beeswax. Wax of bees Come on,
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the first Bidder-as-a-ServiceTM (‘BaaS’) sector. Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers need technically sophisticated, highly customizable solutions. We believe that it should be as easy to use the RTB bidder as any part of the marketing cloud.
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