The Great Willow Inc A convertible debt financing round led by Connecticut Innovations and Stonehenge Growth Capital with the participation of private investors has been announced today. The Company will use its capital to continue its early organic success and rapid revenue growth.
Today, marketers spend more than $15 billion annually on programmatic advertising to generate more sophisticated and targeted campaigns. But much of that spending is currently based on spray advertising, which lacks measured results. B2B companies are increasingly looking to optimize their marketing investment by identifying accounts with a genuine purchase intention and focusing on targeted sales campaigns based on those prospects for buying travel locations.
Charlie Tarzian, founder and CEO of The Big Willow, said, “Targeting prospects before the market even knows they exist gives our customers a first mover advantage. We track billions of daily web interactions to identify the buyer’s intent through actual longitudinal behavior. Having achieved two years of successful high growth, we are in a position to accelerate future growth with this investment. “That’s right.
“Big Willow offers a highly efficient way to connect sellers to buyers,” said Alison Malloy, Investment Director at Connecticut Innovations. “They have a strong management team in charge of technology and we look forward to helping them grow. “That’s right.
“Big Willow solutions allow corporate and corporate sellers to identify, engage and convert buyers more effectively into a complex business-to-business sales process,” said Jared Talisman of Stonehenge Growth Capital. “The team successfully tackles the issue of how to target prospects on the basis of their actual behavior and intent. We’re excited to support their growth “That’s right.
About the Great Willow
The Big Willow is radically improving the way sellers find buyers We monitor billions of daily web interactions to measure the intensity of the account in the product category research. Tracking this intensity identifies prospects early in the purchase cycle, often before they reveal their purchase intention to the market, give first-time advantage to sellers, and result in much more efficient marketing and sales investment. Visit http://www for more information The Big Willow Come on,
About Connecticut Innovation
Connecticut Innovations (CI) is the leading source of funding and ongoing support for Connecticut’s innovative, growing companies. To maximize the growth potential of each business, CI tailores its solutions and often combines its funds with resources from other financial leaders to provide venture capital and strategic support to early-stage technology companies; grants that support innovation and collaboration; and links to its well-established network of partners and professionals. Visit http://www for more information. Innovations in the ct Come on,
The Growth Capital of Stonehenge
Stonehenge Growth Capital is a subsidiary of Stonehenge Capital Company, LLC and has the capacity to provide venture capital, private equity and mezzanine debt to companies led by experienced management teams with a passion for innovation and the pursuit of high growth opportunities. With a flexible and creative approach to financing, the Growth Capital Team seeks to develop customized financing solutions based on a company’s unique strategic and financial plan. The Growth Capital Team has had extensive experience investing in small businesses with over $1 since 1993. 0 billion invested in venture capital, private equity and debt funds For more information on Stonehenge Growth Capital, please visit http://www The capital of Stonehenge Come on,
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