Skincare brand bioClarity, known for its garden-given, skin-loving products, announces the first $13 million closing of the new investment round. Founded as a digitally native, direct-to-consumer brand, bioClarity will use funding to accelerate its growth through broader marketing initiatives and additional product innovation. Prolog Ventures, a venture capital firm that supports early-stage, high-growth health and wellness companies, has invested $6 million to lead the round, including existing investors.
“Today’s consumers are looking for skincare and wellness products formulated with healthy, plant-based, clinically effective ingredients,” said Rick Sliter, President and CEO of BioClarity. “I believe that our unique offerings and deep understanding of the needs, wants and lifestyles of our customers have led to our rapid growth since we first launched our initial product line about two years ago. We are thrilled to partner with Prolog’s talented team as we establish BioClarity as a leader in clean, green skincare products. “That’s right.
BioClarity has been working since 2016 to make healthier beauty more accessible, creating gentle, effective, plant-based products that are an essential part of consumer day-to-day wellness schemes. As the health-conscious Millennial and Gen Z consumers continue to look for natural yet powerful skincare products, the brand has expanded from its initial offering, the Clear Skin Routine, to a full line of unique herbal and mix-and-match herbal skincare products. The full range of products now includes two additional skincare routines, face masks, serum, body wash and beauty supplements. All bioClarity products contain wholesome ingredients such as the patented Floralux® brand, a deeply nutritious form of chlorophyll that is both antioxidant and clinically proven to help reduce the appearance of redness and pore size. In addition, all bioClarity products are vegan, cruelty-free and made without parabens, sulphates and phthalates.
“Personal care is a key area of focus for Prolog, and we are very excited to partner with the bioClarity team, a dynamic and experienced group of entrepreneurs who have built a brand that has enjoyed great momentum in a very short time,” said Rob Rosenberg, Partner of Prolog Ventures. “The promise of the brand is rare and powerful-you can have skincare products with a unique patented ingredient that is clinically validated to work well, yet is also plant-based, gentle and reasonably priced. We believe that this makes bioClarity well positioned for the needs and lifestyle of millennial and gene Z consumers. “That’s right.
BioClarity products can be found online at BioClarity Come on,
BioClarity: as a provider of plant-based skin care, BioClarity strives to make healthy beauty more accessible and to be part of the overall well-being of consumers. The brand offers a wide range of skincare and beauty products that are botanical-lush, plant-packed and include the signature ingredient Floralux, a deeply nutritious form of chlorophyll that is clinically tested and proven to reduce redness and pore size. This antioxidant powerhouse helps reduce the appearance of redness, feeds and defends nutrient alphabet cells and enhances natural beauty. Taking advantage of the efficiency of clean and green ingredients, bioClarity products are always vegan, cruelty-free and free from parabens, phthalates, sulphates and other undesirable ingredients. Adigica Health, Inc. BioClarity was founded in 2016 and is based in San Diego, CA. Visit www for more information on BioClarity. Bioclarity: Come on,
About Prolog Ventures: Prolog Ventures is investing in early-stage, high-growth companies with the best-in-class health and wellness products. Among the areas we are most interested in are innovations that address, as we like to say, “what’s healthy for you and around you,” such as personal care, household care, hygiene solutions, and related enabling technologies. Prolog is excited to connect with passionate founders who are committed to supporting healthy lives in a healthy world. One of the first venture capital firms to target investment in health and wellness start-ups, Prolog was an early supporter of Plum Organics, Revive Kombucha, Spindrift, Zeel and other successful brands. It is recognized as a committed and supportive investor, a fast-growing partner with its portfolio companies, and an increased founder and shareholder value. Visit www for more information. Prologentures Come on,
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