Blab is a breakthrough for brands in powering real-time and adaptive content strategies and digital media buying activities. The company announced $8 today. 8 million as an initial $11 closing Series B 6 million Preferred equity financing, co-led by the China-based Blue Focus Communications Group Co LTD (300058: Shenzhen) and Shoreline Venture Management; Operational capital also participated in the round Blue Focus and Shoreline Venture Management will both join the Board of Directors of Blab Funding will be used to accelerate product development and marketing and marketing initiatives.
Similar to how Google indexes information and Facebook maps social connections, Blab brands are now able to discover the contextual landscape in which their audiences participate, predict the dynamic path of conversations, and exactly when, where, and how to engage.
‘What if a brand strategist could predict key drivers of engagement and moments of opportunity? We’ve done that with Blab, and that’s why we’ve quickly become loyal to major agencies and marketers who understand the power of acting right now, before anyone else understands that ‘we’re in a moment’ Blab meets the need for technology that bridges the gap between customer, journey and intent,” said Randy Browning, CEO of Blab.
Blab goes beyond the social graph of any single social network to capture the real-time zeitgeist across the entire social web. Moreover, while standard knowledge graphs consist mostly of static and slow-moving information, Blab’s Conversation Graph changes with the pulse of social discourse and immediately highlights current trends, topics and media that might not even have existed yesterday.
Blue Focus is China’s leading communications group for brand management solutions with major digital marketing, public relations, advertising, marketing consulting and event management services. The company launched its new globalization and digitization strategy, followed by a number of major investments in the Huntsworth Group, WeAreSocial and Fuseproject. The recent investment in Blab is aligned with the overall direction of Bluefocus ‘The world communication market is rapidly changing from analog to digital. Blab gives us the edge of being able to predict what will happen tomorrow. We are very excited to be part of this deal and to drive technology forward,” said Holly Zheng, President of Blue Focus International.
Blab is used by Fortune 1000 companies and licensed by agencies including Mindshare, one of the four largest global media planning/purchasing agencies, Horizon Media, the largest independent media planning and purchasing agency, and Razorfish, one of the fastest-growing digital and technology agencies.
‘As social data enables brands to give consumers greater relevance and contextual value, the new thinking must be that content/ad spend/adword purchases become predictive. We believe that Blab will become a key component of any serious brand to improve ROI in real time,” said Peter Craddock, Director of Shoreline Venture Management.
Blab Chairman, Barry X Lynn, Founder of the technical accelerator The management of eXceL was the lead investor in Blab up to this round. ‘I am passionate about the technology of breakthrough There is nothing on the market that can compare Blab’s power to the predictive analytics and data visualization it generates. It’s unprecedented ”
The Blab About
Blab is a pioneer in the field of predictive social intelligence. Blab applies proprietary technology and big data processing to organize, model and predict tomorrow’s online conversations today. Brands rely on BlabPredicts to understand what matters now, predict what matters next, provide businesses with the daily predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats. For more information, please visit
