Blispay, making financing easier and more accessible to traders and shoppers, today announced $12 million in new equity. The funding will allow Blispay to continue the rapid growth of its merchant network and increase consumer acceptance. Previous and current lead investors include FirstMark, Accomplice and NEA with new investors Camden Partners and F-Prime Capital. In addition, Vince Talbert, co-founder of Bill Me Later and partner of Camden Partners, joins the Board of Directors of the company.
The company has added more than 500 merchants who can now offer the convenience of financing Blispay to shoppers. Using financing from Blispay, shoppers have completed more than 100,000 transactions at 50,000 unique payment locations across the country. Merchants using Blispay are experiencing an astounding 75 per cent increase in transaction value on average and up to 200 per cent in some cases.
“We offer real and immediate benefits to both traders and consumers who promise to have a real economic impact on retail businesses,” said Greg Lisiewski, founder and CEO of Blispay. “For the first time, retailers of any size can offer financing to their customers on any channel, and these shoppers can finance their purchases wherever they want to purchase. And the addition of Vince to the Board will help us expand our influence on the market as we continue to innovate. “That’s right.
Other milestones include the following:
Adoption across the country-Blispay has enabled transactions at merchant locations in all 50 countries.
Attraction High Value Shoppers-Blispay attracts coveted high value shoppers who are more likely to be credit-approved and to make purchases at a retail location.
Three-fourths of Blispay’s shoppers used the financing offer.
More than two-thirds of blispay shoppers spend it on a daily basis.
Benefits of Blispay to Merchants and Shoppers
Blispay’s merchant network is expanding across the country into categories including apparel, sports goods, home, garden, car and more. With Blispay, merchants of any size can offer financing without integration or additional costs. Providing better buying options to shoppers helps these retailers increase sales and build customer loyalty.
Shoppers can easily apply for credit online or through a retailer offering Blispay. For all purchases over $199, approved shoppers will have no interest, no payment if paid in full within six months. The purchaser will also receive the Blispay card by mail and will continue to receive no payments and no interest on all purchases over $199 if paid in full within six months, plus 2% cash back on all purchases anywhere Visa is accepted.
“Blispay is transforming how traders offer financing and consumers make purchases,” said Vince Talbert. “The Blispay Executive Team has a history of transformation of the credit industry I look forward to serving as a team advisor and helping to change the retail landscape for the better. “That’s right.
Please visit here to learn more about how Blispay works and to learn more about the benefits.
On blispay
Blispay makes financing easier and more accessible to traders and shoppers. The company provides point-of-sale financing without integration and no additional costs to the merchant, ultimately helping businesses increase sales while providing consumers with better buying options wherever they shop. Approved shoppers will additionally receive the Blispay credit card and will continue to receive no interest, no payments on all purchases over $199 if paid in full within six months, plus automatic 2 percent cash back anywhere Visa is accepted. Located in Baltimore, Blispay’s team consists of credit pioneers who have been the first to innovate the financing industry and have deep industry experience spanning banking, credit and retail. Follow us on Twitter and on Facebook.
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