According to published reports, Blue Apron, a startup that aims to help you cook new food while taking a lot of inconvenience and waste out of the process, today announced that it has raised $3 million in Series A. New funding is provided by First Round Capital, Bessemer Venture Partners, Dave Tisch and others.
Blue Apron is a new concept in the supply of food, built around incredible cooking experiences. We offer a one-week subscription service where we deliver all the fresh ingredients you need to make 3 meals, in exactly the right proportions. We designed our service to teach you fun new recipes, save time and also reduce unnecessary waste. By letting us shop for you, we can bring you fresher and higher-quality food than you can get in the supermarket on your own, and at better prices.
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