According to TC, Bluecore, the data marketing platform for ecommerce brands, has closed a $21 million Series B round led by Georgian Partners, with the participation of existing investors such as FirstMark Capital and Felicis Ventures.
At Bluecore, we are transforming how eCommerce marketers use data and automation to communicate with customers. Bluecore’s marketing automation software is designed to simplify the process of ingesting behavioral data terabytes and to take automatic action on accurate insights, driving engagement and conversion rates that defy industry standards. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of the fastest growing SaaS start-ups in New York City and works with more than 160 customers representing more than 180 high-end apparel, electronics, automotive and other consumer brands.
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